Krista Garcia

krista.garcia@rappler.com

KRISTA GARCIA

Follow her on Twitter via @kristamgarcia
Email her at krista.garcia@rappler.com

Krista is a Content Producer for Rappler and is currently the section editor for BrandRap. She handles sponsored pieces, making sure that brand messages are delivered with taste, relevance, and substance.

She has been writing and producing professionally since 2009 and her work has appeared on TV, print, radio, and online.

She graduated with a degree in Communication Arts from the University of the Philippines Los Baños. Her thesis, an anthology of short fiction, included two stories that have been published locally.

Her first "real" job was in TV production, where she learned to edit 30-second plugs and create monthly media strategies for a local cable channel. In 2011, she went freelance and became a pioneer writer and segment producer for two lifestyle and fashion-themed shows, Etcetera and ETC HQ. During this stint she also wrote and produced content for various TV commercials, magazines, radio ads, and events.

She is currently completing her Master's Thesis for Graduate Film Studies at UP Diliman. She aims to eventually venture into writing for cinema. In the meantime, she is fully embracing this opportunity to learn a new way of telling stories.

Jun 2017
HOME AND PARENTING 11:59am, Jun 21, 2017
For parents, ‘to love’ is the ultimate role

MANILA, Philippines – How far will parents go for their children? On Father’s Day, Eden released “Drayber,” the 2nd installment of the #YakapStories online series. It featured a person shuttling from ...


May 2017
FINANCE AND INDUSTRIES 05:15pm, May 26, 2017
Defying the notion of the ‘financially fragile’ millennial

MANILA, Philippines – Filipino millennials get a bad rap when it comes to money. Studies indicate that this generation – or those in their 20s and 30s – is not responsible when it comes to managing ...


HOME AND PARENTING 08:25pm, May 11, 2017
What do moms really want for Mother’s Day?

MANILA, Philippines – On her special day, what gift are you getting for your mom? She will love the flowers and that essay of a status you’ll be posting on Facebook (along with the throwback photo ...


Apr 2017
FINANCE AND INDUSTRIES 04:51pm, Apr 24, 2017
How a family business became Cebu’s top local developer

MANILA, Philippines – Jose Soberano III likes to keep it all in the family. In 2000, he left his post as vice president of an Ayala subsidiary to build his own real estate company, Cebu Landmasters ...


Mar 2017
TRAVEL, FOOD AND LIFESTYLE 01:13pm, Mar 23, 2017
Surprises that make summer in PH unique

MANILA, Philippines – Walk on the white sand. Go cliff diving. Indulge in the catch of the day. Party until sunrise. These things make up any summer lover’s bucket list. Now that it’s vacation ...


Jan 2017
HEALTH AND SELF 05:17pm, Jan 19, 2017
5 tips to get through the 'post-lunch slump'

MANILA, Philippines – If you spend most of your working hours in front of a desk, then you’re probably familiar with the “mid-afternoon slump” – that sluggish feeling that takes over between lunch ...


TRAVEL, FOOD AND LIFESTYLE 02:18pm, Jan 11, 2017
How to prep yourself to embrace adventure

MANILA, Philippines – Adventure can mean different things to different people: some associate it with extreme sports, others link it with nature-related experiences, and others say it’s simply about ...


TRAVEL, FOOD AND LIFESTYLE 01:10pm, Jan 05, 2017
5 Reasons why ‘Rogue One’ gave us hope

[Editor's Note: This article contains spoilers] MANILA, Philippines – Three weeks after its premiere, Rogue One: A Star Wars Story continues to be a force to be reckoned with. Last Monday, it ...


Dec 2016
TRAVEL, FOOD AND LIFESTYLE 08:51am, Dec 30, 2016
The way we listened: 2016

MANILA, Philippines – What songs would best describe your year? 2016 was a year of big transitions for the country and the world – we’ve had our fair share of big wins, crushing ...


TECH AND INNOVATION 05:30pm, Dec 22, 2016
Content marketing in 2017: 5 trends that will change the PH landscape

MANILA, Philippines – 2016 was the year when content truly became king in the digital world. Some call it native advertising, others call it sponsored posts (in Rappler, we call it BrandRap). Content ...