Show off your vote with the 7-Election presidential cups

Adrianna Mejia

This is AI generated summarization, which may have errors. For context, always refer to the full article.

Show off your vote with the 7-Election presidential cups

Alecs Ongcal

7-Eleven’s customers can ‘vote’ for their chosen president through specially-designed GULP cups

MANILA, Philippines – With less than 5 weeks to go before the nationwide polls, Filipinos are slowly making their final choice on which leaders to vote for. Many have already expressed their thoughts via commissioned surveys and through social media.

Now, convenience store chain 7-Eleven has brought back #7Election, a campaign that allows people to show support for their candidates and spread awareness for the upcoming elections through their Presidential GULP Cups. 

A PROVEN SUCCESS. Emmanuel Lee Esguerra says that following the success of the previous 7-Election, Philippine Seven Corporation is confident that they can make this year’s campaign even more successful thanks to social media

During the launch held at the BOUNCE Events ground last April 1, Philippine Seven Corporation’s Marketing Communications Head Emmanuel Lee Esguerra shared that buying the GULP cups is a fun way to show off who you’re supporting in the upcoming elections. It also encourages even the youth who aren’t eligible to vote to make their voice heard. “However, this is an unofficial and informal poll,” he clarified.

Read the photo captions to find out how you can make your GULP count:

CHOICES. Each purchase of the Presidential GULP Cups counts as one ‘vote’ on 7-Eleven’s unofficial 7-Election tally page

TRANSPARENCY. Members from the media choose their cups. Receipts indicate which Presidential Cup you purchased, which the customer has to verify before leaving the store  

EVEN THE UNDECIDED CAN HAVE THEIR SAY. Tuesday Vargas hosted the 7-Election launch. For those who still don’t know who they’re voting for, there is an ‘undecided’ cup available

What makes the poll even more exciting is that customers can check the 7-Elections website to check who is winning the race in terms of most Presidential GULP Cups purchased.

UNOFFICIAL POLL. Achilles Martinez, Team Lead for Gulp and Slurpee, shares that the daily results from each area are shown on the website, while weekly results are shown in stores every Friday

PARTNERSHIP. Philippine Seven Corporation’s executives, together with representatives from official media partners Rappler and CNN Philippines hold out their 7-Election GULP Cups. From L-R: Lee Esguerra, Marketing Commuciations Division Head Armi Cagasan, Strategic Merchandise Division Head, Richard Lee, VP for Supply Chain, Joel Macaventa, CNN Philippines Marketing Head, Jenny Chua, Rappler Head of Communities and Senior Content Strategy Director

As the official media partner, Rappler is also crowdsourcing photos and statements to give people an opportunity to voice out their opinions. Simply take a photo of your chosen cup, post it on your social media accounts, and include this statement in your caption:

“#TheLeaderIWant is <candidate name> because <your reason for voting him/her>. #7Election”

This is your chance to let everyone know what you believe in and who you think will be the best choice for the country.

Visit http://7-election.com.ph/results-by-area to learn more. – Rappler.com

   

Add a comment

Sort by

There are no comments yet. Add your comment to start the conversation.

Summarize this article with AI

How does this make you feel?

Loading
Download the Rappler App!