Super Coffee makes its way to Philippine market

Editor’s note: this announcement is from Super Coffee Philippines

MANILA, Philippines – I drank my first cup of instant coffee in high school and it was something naturally learned from my caffeine-addicted mother. That probably bland tasting cup of instant coffee proved to be the beginning of my insatiable love affair with instant coffee. Just when I thought I’m going to relapse with this good addiction, I found Super Coffee.

The vast majority of the coffee consumed in the Philippines is powdered, thanks to the efforts of the instant coffee players. There are favourable demographics for premium instant coffee due to the rising income levels and the price points of mid-sized cities in the country. Super Coffee is the newest 3-in-1 coffee brand to be available in the Philippine market by United Pacific Rise Corporation. Super Coffee is the pioneer of 3-in-1 coffee ingredients in Southeast Asia. Super Group was further recognized as “Asia’s Top 200 Best Under a Billion” by Forbes in August 2013.

Authentic taste for Filipino coffee lovers – charcoal roasted white coffee instant coffee range is inspired by the 19^th century traditional coffee shop culture in South East Asia. Its  roasting and blending techniques, faithfully capture the aroma and buttery characteristics of this classic brew to give you a coffee experience that will remind you of what keeps you smiling about life.

Indulge in its smooth, creamy and tasty flavors while savouring in the perfect harmony of premium coffee, this nostalgic coffee flavours is taking instant coffee to new heights.

These are currently the 5 variants available in the market: Super Coffee Brown, Super Coffee Charcoal Roasted White Coffee with Brown Sugar, Super Coffee Charcoal Roasted White Coffee – Toffee Caramel, Super Coffee Charcoal Roasted White Coffee – Roasted Hazelnut and Super Coffee Palettes – Salted Caramel. 

Hazelnut and Salted Caramel are the best-sellers. In weeks’ time, we will introduce the Original flavour positioned as one of the cheapest to come out in the market under instant coffee category. Available in Puregold, Waltermart, Fisher Mall, Landers, Isetann and Baguio Supermarkets.

Visit Super Coffee on Facebook, Instagram and Twitter for more info.