Walk on the wild side: H&M debuts KENZO collection in PH

Rappler.com

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Walk on the wild side: H&M debuts KENZO collection in PH
The highly anticipated collaboration drops in H&M stores worldwide on November 3. The brand also partners with Uber and Made in Candy for exclusive pre-launch treats

MANILA, Philippines – If there was a match made in retail heaven, KENZO and H&M would be the ones to make the dream come true. 

Vivid prints, wild patterns, playful silhouettes, and bold colors are the main attractions of H&M’s newest designer collaboration with KENZO. KENZO Creative Directors Carol Lim and Humberto Leon turned to founder Kenzo Takada’s unique design aesthetic to come up with reinvented classics with a modern vibe.

The highly anticipated collection includes contrasted palettes, reinvigorated archival prints and legendary patterns that playfully straddle the line between wearable and avant garde.

Pieces in the collection offer a new take on iconic KENZO pieces and designs, such as the maxidress made entirely from patterned ribbons. Kimonos being a signature piece for KENZO, designers Carol and Humberto, this time around, created two reversible quilted styles for H&M as an ode to the classic design: a long kimono coat and a zip-up kimono blouson.

The clash of prints in both the men’s and women’s collections is the head-turning point of the collection. Key prints, which combine archival prints with those created by Carol and Humberto, include the famous KENZO tiger stripes, a mash-up of animal prints, florals, an archive medallion print, an oversized print of mesh, and a new patchwork logo adapted from the archives that reads KENZO JUNGLE PARIS, to name a few.

The collaboration of the two retail powerhouses resulted in daring and unique pieces that are new to H&M’s retail line, allowing for the mingling of various colors, prints, and textures to express true freedom in fashion.

The KENZO x H&M collection makes its way to over 250 H&M stores worldwide, as well as online, on November 3.

KENZO X H&M Launch in Manila

H&M will hold an exclusive VIP event on November 2, a day before the launch, at the H&M Store in SM Makati. Special guests will be the first to experience the urban fashion jungle that is KENZO x H&M and gain exclusive access to shop the collection firsthand.

The official launch is set on November 3, 10 am at the SM Megamall and SM Makati H&M Stores. To celebrate the KENZO x H&M Manila launch, H&M partnered with UBER Philippines and artisan candy company, Made In Candy.

For the official launch day on November 3:

  • Uber will provide a special promo code for 200 new Uber users who will be getting a ride to SM Megamall and SM Makati for the launch. Using the “KENZOxHM” promo code will give them P100 off their ride.
  • Made in Candy giveaways will be given to the first 250 people who line up at both H&M Megamall and H&M SM Makati.

For the pre-launch festivities on October 28 to 30, KENZO x H&M will make its first appearance on the Uber app once an UberBLACK is booked – the booker will get to view colorfully printed UberBLACK cars which are being driven around the metro in real time.

Also, 10 lucky UberBLACK riders will receive golden tickets (in signature KENZO animal print) to the exclusive KENZO x H&M VIP launch event. To add, lucky riders who request for an UberBLACK will get a chance to receive animal print KENZO x H&M candy giveaways.

For more details about the collection, read more here. – Rappler.com

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