HIGHLIGHTS: Confluence: MSAP 2015 media congress

MANILA, Philippines – The world is changing everyday: from the consumers and their needs and wants to technology and the creation of ideas that may affect the way we think and act.

It’s not everyday that you think about what goes on behind that campaign that left a lasting impression on you or why people are loyal to a particular brand. But ask yourself: what makes it work? How does a simple video that runs a minute and a half go viral?

Learn from the leaders of the media industry and media practitioners as they talk about the value of building relationships, staying connected and constantly challenging the status quo. Understand what really goes in building campaigns and strategies and know the value of using different platforms today.

Join in the conversation and get fresh ideas in Confluence: MSAP 2015 media congress (Media Specialists Assocoation of the Philippines) to be held at the Newport Performing Arts Theater in Resorts World Manila on April 13 and 14.

Follow our live blog below to get updates and highlights of the discussions happening on day two of the congress. The program starts at 9am until 5pm.

The list of speakers for day two is as follows:

Morning session:

Ms. Kristie Lou Stout, Anchor/Correspondent of CNN International 

Mr. Lee Risk, Commercial Director, Media APAC, Gfk

Mr. Myung Jo Choi, Managing Director, Facebook Southeast Asia

Mr. Vincent “Chot” Reyes, Head of Sports and Sports Digital, TV5

Afternoon session:

Ms. Jasmin Vinculado, Marketing Director, Coca-Cola Philippines

Ms. Margot Torres, SVP for Marketing, McDonald’s Philippines

Mr. Haresh Nayak, Regional Director, Posterscope APAC/CEO Posterscope India

Mr. King F. Lai, CEO Kinetic APAC

Mr. Rom Graham, Managing Director, Media on the Go, PTE Ltd

Ms. Joanna Von Felkerzam, Regional Director, Starcom MediaVest APAC

Mr. Stuart Jamieson, Managing Director, Nielsen Philippines

Know more about the event and program here.

Be inspired, expand your knowledge and stay updated with our live blog. Don’t forget to use #askMSAP or tweet @askMSAPph to join in the conversation.

 

 

– Rappler.com