SUMMARY
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MANILA, Philippines – Philippine companies win big in this year’s Spark Awards for Media Excellence.
Launched by Marketing magazine, the Spark Awards for Media Excellence “assess media owners based on their compelling content, innovative solutions, products effectiveness and standout team performances.
Rappler, the Philippines’ only social media news site, won the gold Spark award for Best Media Solution – Social Media and two bronze awards for Best Content Team and Best Media Solution – Online.
ABS-CBN Corporation bagged three gold, two silver, and four bronze awards, while GMA Marketing and Productions took home three gold, one silver, and three bronze trophies.
Rappler’s #WHIPIT campaign beat social media titans Facebook, Twitter, and LinkedIn in the Best Media Solution – Social Media category, which recognizes the most creative, innovative and/or effective social media campaigns/solutions from a media owner for its client/s to engage their audience and drive commercial value for them.
The multi-platform campaign sought to shatter the labels that limit women. It was launched in conjunction with a television and online advertisement that went viral globally.
ABS-CBN’s “Tulong Na, Tabang Na, Tayo Na” – launched to help victims of super typhoon Yolanda or Haiyan – got top honors for the Best Campaign by a Media Owner and Best Media Solution – Integrated Media categories.
The solidarity concert also took home the top prize in the Best Event by a Media Owner category.
GMA Marketing and Productions bagged the gold for Best App by a Media Owner and Best Use of Branded Content by a Media Owner and Best Media Solution – TV/Online Video.
Read the complete list of winners below:
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BEST IN SHOW
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ABS-CBN Corporation |
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BEST APP BY A MEDIA OWNER
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GMA Marketing and Productions |
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ABS-CBN Corporation |
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BBC World Singapore |
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BEST CAMPAIGN BY A MEDIA OWNER
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ABS-CBN Corporation |
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Discovery Networks Asia-Pacific |
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ABS-CBN Corporation |
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BEST CORPORATE BRANDING BY A MEDIA OWNER
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CNN International Asia Pacific |
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Hootsuite |
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ABS-CBN Corporation |
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BEST EVENT BY A MEDIA OWNER
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ABS-CBN Corporation |
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e27 |
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ABS-CBN Corporation |
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BEST INSIGHTS AND RESEARCH PROJECT BY A MEDIA OWNER
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A+E Networks Asia |
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BBC World Singapore |
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SPH Magazines |
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BEST LAUNCH BY A MEDIA OWNER
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Moving Walls |
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Twitter |
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Discovery Networks Asia-Pacific |
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BEST MEDIA SOLUTION – INTEGRATED MEDIA
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ABS-CBN Corporation |
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GMA Marketing and Productions |
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Astro |
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BEST MEDIA SOLUTION – MOBILE
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Facebook Singapore |
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Astro |
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Media Prima Digital |
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BEST MEDIA SOLUTION – ONLINE
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TripAdvisor |
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Google |
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RAPPLER |
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BEST MEDIA SOLUTION – OUT OF HOME
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MagiqADs |
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OOH Media! A MediaCorp Enterprise |
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OOH Media! A MediaCorp Enterprise |
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BEST MEDIA SOLUTION – PRINT
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THE NEW STRAITS TIMES PRESS (M) |
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Ink Global Singapore |
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SUMMIT Publishing Company |
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BEST MEDIA SOLUTION – RADIO
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Astro |
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BFM Media |
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BFM Media |
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BEST MEDIA SOLUTION – SOCIAL MEDIA
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RAPPLER |
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Facebook Singapore |
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Linkedin |
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BEST PROGRAMME PROMOTION
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Discovery Networks Asia-Pacific |
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Discovery Networks Asia-Pacific |
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Astro |
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BEST SUBSCRIPTION STRATEGY
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Star Publications (M) |
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Astro |
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Dealguru Holdings |
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BEST USE OF BRANDED CONTENT BY A MEDIA OWNER
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GMA Marketing and Productions |
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ABS-CBN Corporation |
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ABS-CBN Corporation |
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BEST WEBSITE BY A MEDIA OWNER
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Expat Living Publications |
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Star Publications (M) |
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ABS-CBN Corporation |
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MOST IMPROVED OFFERING BY A MEDIA OWNER
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MagiqADs |
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Big Tree Outdoor |
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GMA Marketing and Productions |
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MOST INNOVATIVE TECHNOLOGY
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TubeMogul |
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Moving Walls |
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OOHM International Holdings |
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BEST ACQUISITION TEAM
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Astro |
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Moving Walls |
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Dealguru Holdings |
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BEST COMMERCIAL TEAM
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TripAdvisor |
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Ink Global Singapore |
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TubeMogul |
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BEST CONTENT TEAM
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Mongoose Publishing |
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simpleshow Asia |
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RAPPLER |
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BEST CREATIVE TEAM
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theAsianparent.com |
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SUMMIT Publishing Company |
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GMA Marketing and Productions |
– Rappler.com
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