Promo fares hike local air passengers to 11-M in H1, up 13%

Rappler.com

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Aggressive pricing strategies of local airlines continue to influence passengers to book flights to domestic destinations, showed a recent data from the Civil Aeronautics Board

MANILA, Philippines – Aggressive pricing strategies of local airlines continue to influence passengers to book flights to domestic destinations, showed a recent data from the Civil Aeronautics Board (CAB).

Local airlines flew 11.01 million passengers in the first 6 months of 2012, reflecting a 13.33% increase from the 9.72 million total a year ago.

Among the 5 commercial airlines, Gokongwei led Cebu Pacific flew the most passengers and transported the most cargo.

Airphil Express and Zest Airways reported higher number of passengers during the period, but San Miguel-controlled Philippine Airlines (PAL) and Seair experienced drop in passenger numbers.

The 5 airlines’s load factor, which represents the number of seats occupied in a flight, stayed above 70%. Cebu Pacific enjoyed the highest load factor.

– Rappler.com

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