Globe sees postpaid growth on improved plans
MANILA, Philippines – Globe Telecom Inc. sees a stronger postpaid business in 2013 mainly on the back of new subscription plans.
Globe’s postpaid subscriber base grew by close to 300,000 to 1.66 million as of end-September 2012.
It said in a statement it was “poised to sustain growth momentum with the launch of the discounted extension data plan for subscribers with heavy mobile browsing requirements, and the much-improved and more customer-centric My Super Plan.”
Globe earlier signed exclusive deals with two of the world’s biggest smartphone brands Samsung and CloudFone, getting first dibs on the Samsung Galaxy SIII mini and the CloudFone tablet and phone bundle. Both devices are being offered with more plan options, giving subscribers more flexibility in network usage, including calls, text messages, and mobile Internet.
“As we start to feel the gains of our modernized network, we will continue to set the trend and pace in postpaid with more revolutionary offers that will change the lives of Filipinos,” said Martha Sazon, head of Globe postpaid.
Efforts to attract new postpaid subscribers were reflected in the company’s financial results in 2012.
Globe registered P22.8 billion in postpaid revenues during the year, a 24% jump from P18.5 billion in 2011. The launch of iPhone 5 contributed to the growth.
“Globe postpaid maintains a very strong following, making it a strong and resilient force to reckon with amidst the negative tirades and aggressive switching campaigns launched by our competitors,” Sazon said.
Net profit of the company however fell 30% to P6.86 billion in 2012 from P9.83 billion in 2011 due to expenses and charges related to its modernization program.
Globe embarked on a $700-million program to transform its access, transport and core network. The telco also recently announced it would launch a new computer system worth $90 million. – Aya Lowe/Rappler.com