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MANILA, Philippines – MetroDeal, an online discount coupon retailer, broke the record for the best-selling burger deal in Southeast Asia when it sold in the Philippines 50,000 Brothers Burger vouchers in one month.
In a statement on Thursday, March 28, MetroDeal stressed that the P5.5 million-worth burger purchases “mark an all-time high for the local e-commerce industry,” breaking previous records previously set by buffet and spa deals.
The vouchers of Brothers Burger, a local chain retailing designer burgers, were sold at P110 each, a 50% discount from their P220 original price at the 19 outlets.
After online shoppers snapped these from Feb. 19 until March 20, Metrodeal set the deal to “sold out.”
“The goal (for the Brothers Burger deal) was to reach 50,000+ to beat the previous sales record of the Manila Bay buffet cruise (40,000+ sold) and Ace Water Spa (35,000+ vouchers sold),” Mitchelle Moreno, press relations manager of MetroDeal Holdings Ltd., told Rappler in an email interview.
No other deal site in the region had sold a burger deal of this scale, Moreno stressed.
“That’s so far the highest selling deal in MetroDeal, and other deal sites in the Philippines and in Southeast Asia. If you check other online deal sites in Southeast Asia like groupon.sg, ensogo.com (Thailand), groupon.my or groupon.hk, no other deal site in Asia Pacific had sold a burger deal more than 50,000 times.”
On the average, each deal offering on MetroDeal sells around 3,000 to 4,000 vouchers.
Food items are among the best selling vouchers online. Aside from Brothers Burger and the Manila Bay buffet cruise, “our Fruit Magic deal would sell 20,000 each time we launch it,” Moreno said.
On MetroDeal, another featured fast food, Yoshinoya, had sold 3000+ vouchers, valid only for their Robinsons Galleria branch, in just 5 hours.
Travel packages also sell fast, generating about P1 million sales a day. This was the case for the recent Crown Regency Boracay deal, which sold P3,500-worth vouchers for 4 persons per night.
Popular are also beauty items. Dermcare’s recent Diamond Peel deal sold more than 29,000 vouchers.
MetroDeal cited MasterCard’s 2012 Online Shopping Behavior Study conducted in 14 Asia Pacific countries. The study showed that Filipinos are becoming more confident in shopping online, with about 40.4% of Filipinos accessing the Internet to shop online. Of these purchases, 28.8% are triggered by coupon or deal sites.
“With more than P10.54 billion (about US$258 million) generated in savings for our customers since launching in 2011, our team is dedicated to deliver more exciting deals for our existing and future customers,” Ralph Manalo Wunsch, Founder and Managing Director of MetroDeal, said in a statement.
Online deal sites were popularized by Groupon, which sells online coupons that consumers purchase to obtain deep discounts.
MetroDeal is a service of MetroDeal Holdings Ltd. and is operating websites in the Philippines and in Indonesia. It has 2 million unique visitors a month. – Rappler.com
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