SUMMARY
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MANILA, Philippines – The healthcare, telecommunications, and water services industries are most trusted by Filipinos surveyed for the 2015 Philippine Trust Index.
Business, as one of the 6 institutions surveyed, retained its position as one of the Filipinos’ 3 least trusted institutions – others are the government and the non-governmental organizations (NGOs).
The Church remains the most trusted institution in the country for the fourth consecutive year. (READ: President’s Office hit by ratings decline – survey)
The survey, presented on October 22 in Makati City, showed the opinion of 1,620 Filipino respondents from different socio-economic and educational backgrounds. The respondents came from urban and rural areas in the National Capital Region, North Luzon, South Luzon, the Visayas, and Mindanao.
Most trusted industries
According to this year’s Philippine Trust Index survey, healthcare has been the most trusted industry since the survey started in 2012, experiencing a steady increase in trust levels.
Meanwhile, the following are the least trusted institutions in 2015: legal services, advertising and public relations, alcohol and tobacco, mining industries.
The survey respondents identified as “informed public” are those adult Filipinos 25 to 65 years old; have completed at least 3 years of tertiary education; and have access at least twice a week to print, online, and broadcast media. The survey data was gathered from July to August 2015.
The Philippine Trust Index, done annually, is a research instrument that the country’s top 100 corporations subscribe to. The results were presented by EON Incorporated, the local affiliate of Edelman (the international public relations firm) which has the “Trust Barometer,” an annual trust and credibility survey which EON’s Philippine Trust Index draws inspiration from.
Employee treatment
The survey showed that trust in businesses is heavily driven by how companies treat their employees – a constant concern of Filipinos since 2012.
Almost half of the informed public, according to the survey, listed employee-focused criteria among their main trust drivers.
Both the general and informed publics cite “provides good salaries and benefits” as well as “practices fair labor” as the top two drivers of trust in businesses.
When EON, Incorporated asked respondents to list the most trusted companies in the country, almost one in every 3 companies mentioned are manufacturers and malls.
The survey showed that a total of 30% of the general public and 36% of the informed public enumerated companies in the manufacturing sector, while 28% of the general public and 27% of the informed public named malls and supermarkets.
Other sectors often mentioned include banks and utility companies.
EON said that businesses were rated highest in terms of customer service and increasing profit; but, the majority of the public “does not strongly agree” that the business sector in general embodied the positive traits that drive trust.
On the leadership front, the general public’s most valued qualities of a business leader are the willingness to listen to employees’ feedback and a genuine concern for employees.
“These further prove that trust in the business sector is primarily driven by how employees are treated,” EON said in its presentation during the briefing.
Only 23% of the general public and 18% of the informed public, however, strongly agree that local CEOs listen to their employees’ feedback.
Business leaders today fare best when rated for their knowledge of their business and industry – a trait that only ranks 5th among the most valued qualities of a business leader.
Government-business partnership
The 2015 Philippine Trust Index also showed that Filipinos “largely disagree” that the government and businesses work together well.
Only two in every 10 Filipinos think that partnerships between the private and public sectors positively impact the Philippines.
Fewer Filipinos believe that businesses help the government in nation building, while only 12% of the general public believes that the government helps local businesses expand overseas. – Rappler.com
Syringe, vial and stethoscope image from Shutterstock
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