SON OF POP. Prince Michael Jackson wants to make a name for himself outside his dad's fame. Photo from the Prince Michael Jackson Facebook page

MANILA, Philippines - Almost 5 years after Michael Jackson’s death, another Jackson has set out to conquer the entertainment business: his eldest son, Prince Michael Jackson.

The 16-year-old has been recruited by "Entertainment Tonight" to be one of its correspondents. According to an article on The Hollywood Reporter, his very first assignment was a press junket for the movie, “Oz the Great and Powerful.”

Cast member Zach Braff, in the presence of director Sam Raimi and star James Franco, asked Jackson, “Are we your first interview?”

To which a very amiable Jackson replied, “Actually, yes you are.”

When ET’s Brooke Anderson interviewed the late pop star’s son about his first correspondent assignment, she told him, “You’re 16 years old but you seem so much wiser.”

“It’s all thanks to my dad who raised me right,” Prince Michael replied.

He revealed dreams of being a media personality; but unlike his dad who grew up in front of the camera, he’d rather be calling the shots mostly from behind the scenes: “I'm looking to become well-rounded as a producer, director, screenwriter, and actor.”

Prince Michael has two other siblings: 15-year-old Paris and 11-year-old Prince Michael II aka Blanket.

Because he is still a minor, Prince Michael's appearances on ET as a correspondent will likely be few and far between. But ET has promised that it will air his reports on the “Oz” movie for an entire week. - With reports by Pia Ranada/Rappler.com