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MANILA, Philippines - The Philippine Trade and Investment Center (PTIC) in Jakarta recently reported to the Department of Trade and Industry’s (DTI) capital office that a renowned manufacturer and exporter of Philippine embroidery gained recognition for its products during the opening of the 1st Embroidery Festival in Jakarta, Indonesia last October.
“Guests and customers who came to the booth were impressed and curious about the piña fabric. They would touch the material and note how soft it is,” said Lourdes Ragas, owner of Asia Embroidery, Inc.
Ragas brought 200 pieces of embroidered products that were displayed at the festival’s international exhibition and bazaar held at the Jakarta Convention Centre.
Among the best-selling products were the collar necklace beads, laser-cut embroidered curtains, cushions and flower brooches. Hand-made piña fabric also drew crowds and kept the booth busy during the entire exhibition.
“I could see a big potential here (Indonesia). I am 100% positive that the Philippines could sell here because of the quality and the western and European orientations of our designs. Items such as cushions, collar necklaces or bibs, curtains, table runners, even barongs would do well here,” said Ragas.
Asia Embroidery’s products were described as intricate and sophisticated, with pieces that have clean lines and fanciful embellished details. Indonesian designers like Hian Tjen and Nefianto Setiono were reportedly impressed by the creativity of Filipino designers.
“I got a lot of inquiries for (the) barong. They know it as a product from the Philippines and they would like to have one that they can use when they attend pengajian (Muslim prayer mass),” Ragas said.
Indonesia's First Lady Ani Bambang Yudhoyono, who officially opened the festival, visited Asia Embroidery's booth where she saw the piña embroidered fabrics on display. She noted the fine artwork and thanked Ragas for joining the exhibition.
The festival was organized by the National Crafts Council (Dekranas), Yayasan Sulam Indonesia (YSI) and Asia Expo exhibition. It showcased patchwork and embroidered products, featured a fashion show by Yayasan Sulam Indonesia, and conducted seminars, embroidery workshops, a talk show and cultural performances.
PTIC-Jakarta is the trade and investment promotions arm of the Philippine Department of Trade and Industry that promotes the Philippines' trade and investment interests in Indonesia.
Under the one-country team approach, PTIC-Jakarta works closely with the Embassy of the Philippines to conduct trade promotion, investment promotion, commercial intelligence, trade negotiations and services to Filipinos abroad. - Rappler.com
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