HAVE-A-HAVE-A-LOOK! Muhammad Shahid Nazir performs his original 'One Pound Fish' at the Upton Park market in London. Screen grab from YouTube (Colin Miller)

MANILA, Philippines - YouTube has undeniably paved the way for superstardom for many of today's certified viral hits, the most prominent of which is Korean artist Psy, who recently broke the one-billion-view mark (as of press time, "Gangnam Style" has had 1,071,570,855 views).

On Psy's heels comes a fish seller from London, who has just been featured in Business Insider.

Muhammad Shahid Nazir from Pakistan coined the song "One Pound Fish" to attract customers to his stall. British web designer Colin Miller asked Nazir to perform the song for him on video 9 months ago and posted it on his YouTube channel.

Watch it here:

This video has received more than 7 million hits on YouTube.

Because of this video, Nazir is now a recording artist for Warner Music, and the song is a hit on iTunes. He has become so popular in his home country of Pakistan that the government has lifted a block on YouTube so more people can watch their "musical hero," according to a post in the New York Times.

Here is Nazir's official "One Pound Fish" music video:

This video has had 9 million hits and counting. - Rappler.com