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MANILA, Philippines – This year’s Earth Hour has the support of a superhero.
Worldwide Fund for Nature (WWF) announced on Thursday, February 13, that Spider-Man and the stars of the highly anticipated film The Amazing Spider-Man 2 have signed on to be the newest Earth Hour ambassadors.
“I’m proud Spider-Man is the first Super Hero ambassador for Earth Hour because he shows we can all be super heroes when we realize the power we all have,” said Andrew Garfield, who plays the title role.
His co-stars Emma Stone, Jamie Foxx and director Marc Webb are also throwing their support behind the global movement to switch off lights and conserve the environment.
“Earth Hour isn’t just about lights off. It’s about people across the world coming together throughout the year to join forces to improve the planet. Never underestimate your power, never underestimate what you can do,” said Foxx who plays the villain Electro in the film.
Watch the Spider-Man and Earth Hour partnership video here:
Earth Hour, an annual global switch-off event, will take place in different countries on March 29 from 8:30 pm to 9:30 pm. Traditionally, it involves participants who switch off their lights, appliances and gadgets for one hour as a symbol of their commitment to protect Mother Nature and live sustainably.
Through the years, WWF has added different twists to the event. Last year, they began an “I Will If You Will” campaign in which netizens posted a green living challenge in exchange for a crazy dare they would do. For example, “If 300 people use reusable bags for 5 months, I will wakeboard in a Panda outfit.” (READ: Time lapse: Earth Hour 2013)
New platform, new voices
This year, they are launching an online crowdfunding and crowdsourcing platform called Earth Hour Blue, which allows netizens to contribute to major environmental campaigns and projects all over the world.
The crowdfunding component enables people to donate to projects like deliver energy-efficient stoves to families in Madagascar, expand and conserve the iconic Table Mountain National Park in South Africa and help communities in the Philippines build fibreglass boats for affected fishermen.
The crowdsourcing platform will allow people to sign pledges for environmental campaigns including an Instagram campaign for people to share their love of Australia’s Great Barrier Reef and a movement to end shark-hunting for shark-fin soup.
Earth Hour Blue is the perfect stage for collective action, something the main switch-off event is all about. (READ: Earth Hour: Hype or hope?)
“Earth Hour gives you the power to inspire anyone, even if you’re just one person, and Earth Hour is much more than an hour. There are great projects from the crowd, for the planet, happening all over the world,” said actress Emma Stone. – Rappler.com
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