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MANILA, Philippines – One of the world’s best in-flight magazines comes from the Philippines, CNN’s travel site said.
In an article posted Wednesday, February 9, CNNGo.com ranked Cebu Pacific’s Smile magazine as one of the world’s 12 best airline magazines.
“We didn’t see this chipper little underdog coming either, but Smile‘s youthful (and authentically Filipino) charm won us over,” CNNGo said.
The magazine has “no great prose, but zest for adventure prevails,” the travel site noted. Nothing is special in its look as well, CNNGo said. “(But) frequent portraits of ordinary people having a good time echo the magazine’s spontaneous, low-key voice.”
Even the lay-out “smacks of a US teen magazine,” the website said.
It said the magazine’s redeming value, however, is its genuine character.
“Smile proves in-flights don’t need to pretend to be Esquire or The Economist – just to capture the spirit of the places they serve,” CNNGo explained.
CNNGo’s evaluation of Smile coincides with the airing of the Philippines’ first international ad for its tourism slogan, “It’s more fun in the Philippines.”
Below are the 12 best airline magazines accordng to CNNGo.com:
1. En Route (Air Canda)
2. Open Skies (Emirates, United Arab Emirates)
3. KiaOra (Air New Zealand)
4. Sky (Delta, United States)
5. Indwe (SA Express, South Africa)
6. Voyager (British Midland International, United Kingdom)
7. Smile (Cebu Pacific, Philippines)
8. Qantas The Australian Way (Australia)
10/9. Tie: Holland Herald (KLM, Netherlands) and Lufthansa Magazin (Germany)
11. Go (AirTran, United States)
12. Ryanair Magazine (Ireland)
The Gokongwei-led airline is the Philippines’ largest, growing faster than legacy carrier Philippine Airlines (PAL). Cebu Pacific has over 53% market share of the domestic market, one of Asia’s fastest growing markets. – Rappler.com
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