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MANILA, Philippines – The Pantone Color of the Year for 2017 is out!
“Greenery” is described on the Pantone website as “a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.”
According to Pantone, the shade is supposed to inspire consumers to feel refreshed, and has become popular because of a need to be one with nature in this day and age.
Pantone Color Institute Executive Director Leatrice Eiseman said, “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultious social and political environment.
“Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another, and a larger purpose.”
To determine their annual Color of the Year, Pantone studies design and manufacturing trends. In turn, the Color of the Year informs businesses and designers on the trends for the following year.
In 2016, Pantone named two Colors of the Year – Rose Quartz and Serenity.
What do you think of Pantone’s 2017 Color of the Year? Which of the previous color choices is your favorite? Let us know in the comments! – Rappler.com
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