CONSOLIDATION. TweetDeck places focus on Web and Chome apps, discontinuing its AIR, Android, and iPhone apps. Screenshot from TweetDeck.

MANILA, Philippines - TweetDeck, the real-time conversation client acquired by Twitter in 2011, is pushing for a better web-based experience for its users. One result of this change will apparently be the death of the TweetDeck apps running on Adobe AIR, Android, and iOS.

According to a post on the TweetDeck blog, the company is "discontinuing support for our older apps: TweetDeck AIR, TweetDeck for Android and TweetDeck for iPhone. They will be removed from their respective app stores in early May and will stop functioning shortly thereafter."

The post also mentions the discontinuation of Facebook integration support - undescrosing the growing rivalry between the two companies. Currently users can also use the TweetDeck app to post to Facebook profiles and pages.

TweetDeck will keep supporting Mac and Windows apps, but its focus from hereon out will be on the web and Chrome-based apps.

In its announcement, TweetDeck hinted at how the web and Chome apps would be the first to get new feature upgrades and capabilities, followed closely by additions to the Mac and PC apps. - Rappler.com