Media orgs, private groups partner with Red Cross for blood donation

Rappler.com

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Media orgs, private groups partner with Red Cross for blood donation
The partnership ensures there is 'enough supply of safe and quality blood' for anyone who needs it

MANILA, Philippines – Staff from 62 organizations will be donating blood every year, as part of a newly signed deal with the Philippine Red Cross (PRC).

These groups signed a memorandum of agreement (MOA) during the 2017 Blood Service Partners’ Engagement Ceremony on Wednesday, July 12.

The MOA comes as the PRC celebrates World Blood Donor Month.

Senator Richard Gordon, chairman of the PRC, highlighted the importance of the media in bloodletting activities. Among those that inked the agreement are Rappler, GMA Kapuso Foundation, CNN Philippines, and Bombo Radyo.

“This will be a partnership of sorts. We cannot draw all these people to come to the Red Cross without the communication arm,” Gordon said.

“This will complement the need to maintain an adequate supply of blood so that we can continue giving the gift of life,” Gordon added.

Friendly competition to save lives

Rupert Ambil, executive director of Rappler’s civic engagement arm MovePH, pledged to help spread the drive online and across their communities. 

“We’re using our platforms like Agos eBayanihan to revitalize the spirit of volunteerism. Using social media, we commit to encourage Filipinos to help save lives by donating blood.”

Meanwhile, CNN Philippines vice president for digital and business development Cecilia Ramos-Major emphasized that donating blood is just part of the campaign.

“We need to recruit more people to actually believe in it…This is one cause that, whether we’re competitors or not, we work together,” Major said.

Ambil and Major said that media outlets can initiate a friendly competition among news organizations in collecting the most number of blood units in future Mobile Blood Donation activities.

“If this will interest our younger generation to get involved, why not?” Major said. 

Bloodletting partners 

The partnership aims to ensure that there is enough supply of safe and quality blood products in the country.

Here is the full list of PRC’s partners for the campaign:

  1. City of Dreams Manila
  2. Continental Temic Electronics Philippines
  3. Technological Institute of the Philippines
  4. JPMorgan
  5. ROHM Electronics
  6. Ever Bilena
  7. Globe Telecom
  8. S&R Shopping
  9. GMA Kapuso Foundation
  10. GSIS
  11. Elizabeth Seton School
  12. Golden Arches
  13. Bombo Radyo
  14. National University
  15. Thomson Reuters
  16. Landbank of the Philippines
  17. Maxicare
  18. SM Medical Services
  19. Pasig Doctors Medical Center
  20. Abbott
  21. Chiyoda
  22. Coast Guard Air Group
  23. Philippine State College of Aeronautics
  24. Air Link International Aviation College
  25. CNN Philippines
  26. Philippine Coast Guard Auxiliary
  27. Teleperformance
  28. Continental Temic
  29. STI Global City
  30. Golden ABC
  31. Philippine Basketball Association
  32. Golden Doughnuts
  33. Chevron Holdings
  34. ETrade
  35. Philecology
  36. Astoria Plaza
  37. Building Care Corporation
  38. Skill Power Institute Antipolo
  39. Makati Development Corporation
  40. University of Rizal System Cainta
  41. Teresa Marble Corporation
  42. San Juan, Batangas LGU
  43. Batangas State University
  44. Epson Precision Phils
  45. CDO Foodsphere
  46. Manila Water Company
  47. STI – Muñoz
  48. All Around Services and Merchandising Corporation
  49. Gateways Institute of Science and Technology
  50. Concentrix
  51. Balungao LGU
  52. Virgen Milagrosa University Foundation
  53. Binalonan LGU
  54. University of Luzon
  55. Guardian Malasiqui
  56. Robinsons Novaliches
  57. Pacific Timber Corporation
  58. Megawide – Head Office
  59. Rappler
  60. Energy FM
  61. Philippine College of Criminology
  62. University of the Philippines Los Baños

In 2016, the PRC provided a total of 407,000 units of blood, representing 50% of the total national collection of all blood service facilities in the country.

Gordon encouraged partners to participate in the bloodletting activities more often to maintain a steady supply of blood, especially for the benefit of the most vulnerable.

“This will complement the need to maintain an adequate supply of blood so that we can continue giving the gift of life,” he said. – Marian Plaza / Rappler.com

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