Shooting Aquino's 'senators'
MANILA, Philippines - Rappler managed to watch the shoot of the first TV commercial of President Benigno Aquino III's senatorial ticket on Sunday, January 20.
The same team behind Aquino's campaign ads in the 2010 presidential elections was chosen to do the commercial. It is sheduled to air on the last week of January, at least 3 weeks behind rival United Nationalist Alliance aired its own.
Rappler Carmela Fonbuena tells us what happened in the shoot. Did the candidates enjoy it? Who performed better than the others?
We’ve seen the slate ads of Vice President Binay’s United Nationalist Alliance or UNA.
Here we see President Aquino’s senatorial candidates during the shoot of their first ad.
Okay. Quite relaxed compared to some of the other shoots na medyo matagal. It’s quite fast. Walang speaking parts. It did not need our acting abilities.
SEN KOKO PIMENTEL
I had fun and a little exercise too.
The administration ad will air late January, two weeks before the official campaign period. They say they're not worried that UNA's ad has been airing for two weeks now.
Dapat lang naman mauna sila kasi UNA sila. [Laughts]. Hindi naman unahan yan. Hindi pa nagsisimula ang kampanya. Boto pa rin sa araw ng eleksyon ang pinagbabaehan kung sino makakapasok at sino ang hindi.
One of the best performers was 74-year-old former Sen Jun Magsaysay, who finished his shoot in less than 30 minutes.
FORMER SEN JUN MAGSAYSAY
As long as there’s no voice. Whenever they are voices or voice over for me, I have a little tension. Because I am a man of few words. Engineer e.
The last elections he joined was in 2001, a few months after the Philippine Congress lifted the ban on political advertising. It was a time when only a few politicians understood the new campaign tool.
He returns to the campaign with an open mind, knowing how media have become the best way to reach voters.
The same team behind President Aquino’s ads in the 2010 presidential campaign is doing the commercial.
Party bosses say it makes sense because they want to capitalize on the President’s popularity to push for his candidates.
I feel honored. I did most of PNoy’s campaign so I guess it’s the natural progression that the confidence is there.
But Reyes concedes the senatorial campaign is a totally different ballgame.
It’s almost always difficult to sell 13 people successfully. The idea is to develop cohesive for the 12 and then let the 12 actually speak for 12.
That’s the thing about senatorial campaigns. Candidates end up fighting each other for the votes. - Rappler.com