PHVOTE 2013

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Cynthia Villar: The facts behind the memorable ad

Rappler.com
Posted on 05/03/2013 7:14 PM  | Updated 05/09/2013 5:12 PM

Pulse Asia's Ana Tabunda said Cynthia Villar's "Hanepbuhay Ad" is the most memorable in the 2013 elections. Tabunda said part of it is a well-planned serial campaign on TV and radio that started well before the elections.

Villar's main catch-phrase is catchy and captures the zeitgeist of the masses -- "hanep" which means awesome in street lingo, and "buhay" which means life. "Hanepbuhay" itself is a clever play on the word "hanapbuhay," which means livelihood.

But is there truth in this advertising?

Villar's track-record speaks for itself: 179 livelihood programs in 179 towns in the Philippines. These are existing, sustainable jobs that give income to 500 families. This includes:

  • Waterlily basket weaving centers
  • Coconet and charcoal making centers
  • Parol-making centers
  • Blanket-weaving centers
  • Handmade paper making centers
  • Household waste recycling centers
  • Hog raising livelihood projects
  • Plastic waste pulverizing centers that convert waste plastic to hollow blocks and waste pavers

Watch the video below:

Political advertisement paid for and by the Nacionalista Party, Starmall, C.V. Star Ave., Las Piñas City.


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