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MANILA, Philippines – Daang Matuwid (the Straight Path), the slogan of the Aquino administration, used to be the overarching message during the early days of the campaign of presidential candidate Manuel “Mar” Roxas II.
But this has since changed, says Roxas’ spokesman Ibarra “Barry” Gutierrez III. Referring to a “2nd phase” in the campaign, Gutierrez, who represents the party-list group Akbayan in Congress, talks about a more focused campaign, zeroing in on the qualifications of Roxas and why voters should trust him. (Akbayan is a member of the ruling coalition.)
Admittedly, says Gutierrez, there are “drawbacks in being the administration’s candidate.” But he points out that, on the ground, when the Aquino government’s reforms are explained in local assemblies in towns and cities, “voter conversion takes place.”
In this interview, Gutierrez speaks to Rappler editor at large Marites Vitug about the media aspects of the Roxas campaign.
This podcast is part of a series with key people behind the campaign of presidential candidates.
Listen in and send us your feedback. – Rappler.com
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