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MANILA, Philippines – With a vision to create Filipino fans’ “ultimate destination for Philippine basketball,” the Philippine Basketball Association launched a 24/7 channel on satellite television service provider Cignal Sunday, July 17.
The new channel, called PBA Rush, will air exclusively on Cignal’s channel 52 for standard definition and channel 129 for high definition.
“The PBA really welcomes the partnership with Cignal and the creation of the PBA Rush channel. What we want really to do is to be able to make the PBA closer to most of you, and open its doors really, not just for basketball, but to show you what the PBA can do to inspire other people to become better Filipinos,” said league commissioner Chito Narvasa.
“We’d like to reach more Filipinos, not just with Channel 5. Channel 5’s coverage is only of the games. We’d like to tell you other areas of the game.”
He added a huge focus will be given on bringing the games to those who cannot come to Manila to watch live.
Among the program content that can be watched on the channel include live broadcast of games, simultaneous with TV5, as well as condensed immediate replays, sports shows such as Sports 360 and behind the scenes shows.
There are also plans to air classic PBA games of the past “in the next couple of months” though the channel, which reaches 1.4 million homes, will focus on the current season. – Rappler.com
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