MANILA, Philippines – Would you play video games on a Facebook-branded gaming platform?

That may be a question Facebook users and gamers the world over may have to answer one day, as the social network and Unity Technologies are working on a new PC gaming platform and enhancing the Facebook experience for gamers. Unity Technologies is the company behind the Unity game engine, the most popular game engine for mobile games. Several titles that use it are Temple Run, Angry Birds 2, and Pokemon Go.

“Unity and Facebook are joining forces to build new functionality into Unity that streamlines the process for exporting and publishing games onto Facebook,” the two companies said in a statement late Thursday, August 18.

“This will allow Unity developers to quickly deliver their games to the more than 650 million players who enjoy playing Facebook-connected games every month,” the statement added.

In its report, TechCrunch added the desktop platform has grown from a downloadable Windows app known as the Facebook Games Arcade.

While Facebook is known for more casual gaming titles, the platform may be enhanced with additional types of games in the future.

The draw of Facebook is in its ubiquity – the social network has around 1.71 billion active users monthly compared to the dominant PC gaming platform, Steam, which draws around 125 million users monthly.

While the plans for this Facebook-Unity gaming platform are still being worked on, the potential of a large user base – and its already-established 650 million casual gamers – should give many gaming platforms pause. – Rappler.com