MANILA, Philippines – Following the now-famous viral celebrity group selfie of Ellen Degeneres at the 2014 Academy Awards, Twitter released a blog post with an analysis of the tweets made during the 2014 Oscars, as well as statistics surrounding their monitoring of Ellen’s star-studded photo tweet.

Oscars-related tweets were viewed 3.3 billion times worldwide from the 12-hour period of Sunday at 5 pm ET until Monday at 5 am. ET (March 3, 6 am to 6 pm Philippine time).

The 3.3 billion impressions were were made up of around 19.1 million tweets sent by more than 5 million people.

Twitter also noted that over 37 million people viewed the tweets on Twitter’s website and across the company’s mobile and desktop apps. Compared to this, 43 million people watched the 2014 Oscars.

The viral celebrity selfie

The combined star power of 11 celebrities may have been the fuel that propelled Ellen Degeneres’ tweet into the record books.

During the time period Twitter monitored, Ellen Degeneres’ celebrity selfie tweet reached 2.4 million retweets. The tweet was also viewed 32.8 million times and embedded 13,711 times.

Ellen’s Celeb Selfie tweet currently stands at around 3.2 million retweets and almost 1.8 million favorites.

If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap

— Ellen DeGeneres (@TheEllenShow) March 3, 2014

– Rappler.com

RAPPLER STORIES ON THE 2014 OSCARS

The awards night

• Live Blog: Oscars 2014
• Full list: Winners at the OSCARS 2014
• Big winners at the 2014 Oscars: ’12 Years A Slave,’ ‘Gravity’
• See the looks: Oscars 2014 Red Carpet
• 2014 Oscars: Jared Leto wins Best Supporting Actor
• 2014 Oscars: Lupita Nyong’o wins Best Supporting Actress
• 2014 Oscars: Matthew McConaughey wins Best Actor
• 2014 Oscars: Cate Blanchett wins Best Actress
• Ellen’s Oscars ‘Selfie’ is most retweeted post of all time
• He did it! Fil-Am Robert Lopez EGOT winner after ‘Frozen’ win
• Double win for ‘Frozen’ in 2014 Oscars

The nominees

• FULL LIST: Oscars 2014 nominations announced
• Oscars 2014: Guide to the Best Actor nominees
• Oscars 2014: Guide to the Best Actress nominees
• Oscars 2014: Guide to the Best Supporting Actor nominees
• Oscars 2014: Guide to the Best Supporting Actress nominees

Our prediction

• Oscars 2014: Who will win?

Other stories

• A ‘Frozen’ Oscar may land Fil-Am songwriter EGOT spot
• ‘Frozen’ wish, granted: Idina Menzel to perform ‘Let it Go’ at Oscars
• U2 to play Mandela song at Oscars
• Academy kills Oscars nomination over email gaffe
• Leonardo DiCaprio, an Oscar, and the Internet
• Bizarre and memorable Oscar moments
• Leo’s dancing, J-Law’s cinematic crush: Oscar nominee trivia
• The story of the Oscar statuette