Android One to bring low-cost quality smartphones to world

Victor Barreiro Jr.

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Android One to bring low-cost quality smartphones to world
The Android One initiative aims to make smartphone building faster while bringing their prices down

MANILA, Philippines – Google on Wednesday, June 25 (June 26, Philippine time), launched Android One, a new initiative to further bring smartphones to emerging markets.

Android One is a set of guidelines to make smartphone building faster while bringing their prices down.

The announcement was made at the Google I/O conference in San Francisco in the United States.

SUB-$100. With a set of guidelines governing smartphone building, Android One can help build cheaper, high-quality smartphones. Screen shot from keynote.

Using the guidelines, manufacturers can provide end users with more unified experience of using Android.

By maintaining a set of standards across the building of Android smartphones in emerging markets – markets with a currently low adoption of smartphones – the experience of building Android phones and of using them becomes easier even when a user decides to get a new phone.

The Android One experience also promises fewer pre-installed apps in the built phones, as well as timely Android software updates.

Indian smartphone makers are the first test bed for the initiative, with 3 companies – Karbonn, Spice, and Micromax – providing affordable handsets.

Micromax’s first device, for example, is a sub-$100 smartphone with a 4.5-inch display, dual-SIM slots and SD card support. Rappler.com

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Victor Barreiro Jr.

Victor Barreiro Jr is part of Rappler's Central Desk. An avid patron of role-playing games and science fiction and fantasy shows, he also yearns to do good in the world, and hopes his work with Rappler helps to increase the good that's out there.