SUMMARY
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MANILA, Philippines – Facebook is reportedly in talks with a number of news sites and other third-party content providers to team up and host their content inside Facebook.
The New York Times wrote Monday, March 23, that the social media giant “has been quietly holding talks with at least half a dozen media companies about hosting their content inside Facebook rather than making users tap a link to go to an external site.” The New York Times itself, along with Buzzfeed and National Geographic, are expected to be starting partners.
Facebook is also offering an appealing proposition for use of the news sites’ content: publishers may make money from advertising running alongside the hosted content.
The deal, which may be a boon to Facebook, has a lot of implications for those publishing content.
The way the system is structured – including the improvement of user experience on Facebook and on partner sites, revenue from ads on content, and the ability to track consumer data – may play a part in how well or how badly discussions moving forward, and the partnerships happening now, turn out. – Rappler.com
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