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Facebook in talks to host news, third-party content on site

Victor Barreiro Jr.

This is AI generated summarization, which may have errors. For context, always refer to the full article.

Facebook in talks to host news, third-party content on site
Facebook also appears to be offering a share of the revenue from ads running alongside hosted content

MANILA, Philippines – Facebook is reportedly in talks with a number of news sites and other third-party content providers to team up and host their content inside Facebook.

The New York Times wrote Monday, March 23, that the social media giant “has been quietly holding talks with at least half a dozen media companies about hosting their content inside Facebook rather than making users tap a link to go to an external site.” The New York Times itself, along with Buzzfeed and National Geographic, are expected to be starting partners.

Facebook is also offering an appealing proposition for use of the news sites’ content: publishers may make money from advertising running alongside the hosted content.

The deal, which may be a boon to Facebook, has a lot of implications for those publishing content.

The way the system is structured – including the improvement of user experience on Facebook and on partner sites, revenue from ads on content, and the ability to track consumer data – may play a part in how well or how badly discussions moving forward, and the partnerships happening now, turn out. – Rappler.com

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Victor Barreiro Jr.

Victor Barreiro Jr is part of Rappler's Central Desk. An avid patron of role-playing games and science fiction and fantasy shows, he also yearns to do good in the world, and hopes his work with Rappler helps to increase the good that's out there.