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MANILA, Philippines – Heads up, Facebook users! Your news feed is about to get more “immersive.”
On Thursday, November 12, Facebook announced updates on its first collaborative project with Oculus: the new 360 video feature on Facebook which allows publishers to upload videos that record all 360 degrees of a scene, giving viewers an “immersive viewing experience.”
The new feature, initially launched on September 23, can now be viewed on iOS devices and the Samsung Gear VR, in addition to its initial compatibility with Android devices and web browsers.
A 360 video is created with a special camera that simultaneously records all 360 degrees of a scene. It allows viewers to watch a video from different angles by panning and rotating the video’s perspective.
On Friday, November 13, Facebook founder and CEO Mark Zuckerberg shared a 360 video on his Facebook page and said that the new feature “opens new ways of sharing experiences” and is “a step towards even more immersive experiences.”
We just started launching 360 video on mobile.360 video is a completely new experience because you can move the camera…
Select publishers in the US were given first access and have started uploading their own 360 videos. Below are videos from TV networks FOX, Nickelodeon, and media website BuzzFeed.
A 360-Degree Look At The Devastating Aftermath Of California’s Valley Fire
Welcome to the world of Kappa. Tour Chanel’s bedroom in a 360 view and don’t miss Scream Queens Tuesdays at 9/8c on FOX!Scream Queens 360 Closet Set Tour
Check out this immersive 360 video of WALK THE MOON performing ‘Shut Up And Dance’ and ‘Different Colors’ at Universal Orlando Resort. Watch their full performance at the Nickelodeon HALO Awards on November 29th at 7pm, hosted by Nick Cannon!2015 HALO Awards | WALK THE MOON Ultimate 360 Concert Experience
According to Facebook’s announcement, they are also testing 360 video as an advertising format. Brand Pages like Disney, Samsung and Nescafe have also started running 360 video ads to test it.
Facebook launched a microsite dedicated to provide information about the new feature.
Join Goofy as he leads you through an exciting demonstration of 360-degree video technology, zapping you through a whirlwind tour of Walt Disney World Resort!Walt Disney World Presents: How to Use 360 Video with Goofy!
“We think people will share a lot more 360 content in the future, especially as technology makes it easier to record it themselves,” wrote Zuckerberg.
What do you think of this new feature? Tell us in the comments below! – Rappler.com
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