Instagram to scrap chronological feed for personalized timeline

Rappler Social Media Team

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Instagram to scrap chronological feed for personalized timeline
Your Instagram feed is about to change

MANILA, Philippines – Instagram is about to make a big change.

On Tuesday, March 15, the photo and video-sharing app announced that it would soon roll out a timeline more tailored to users’ preferences.

Read the complete announcement below:

“You may be surprised to learn that people miss on average 70% of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.

To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.

The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.

If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it.

We’re going to take time to get this right and listen to your feedback along the way. You’ll see this new experience in the coming months.”

No more seeing posts just from latest to oldest – this more personalized timeline view is similar to Facebook’s News Feed, which shows users the posts that the site’s algorithm calculates they want to see first.

This is the app’s next big update since it allowed the posting of landscape and portrait photos in 2015.

What do you think about this change? Are you looking forward to a tailored timeline or will you miss the chronological order of your Instagram feed? – Rappler.com

Do you have photos that you want to share with the world? Put them up on x.rappler.com and we might feature one on our site!

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