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Bida ang sawi: Netizens react to Jollibee Valentine’s ads

Rappler Social Media Team

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Bida ang sawi: Netizens react to Jollibee Valentine’s ads
The name "Jollibee" becomes the top Twitter trend nationwide

MANILA, Philippines — Local fast good giant Jollibee had social media buzzing overnight thanks to two Valentine’s-themed videos released on their Facebook and YouTube accounts Thursday, February 9. 

“Vow” sets viewers up to believe that a man is about to marry a woman he’d had a storybook romance with, only to jar them in the end when it is revealed that the woman is marrying someone else, and that the man had just been her best friend all along. 

“Crush”, on the other hand, tells the story of a boy who leaves Jollibee burgers as anonymous gifts for his high school crush, and in a twist ending, reveals that the both of them ended up marrying and building a family. 

Both videos generated a flurry of reactions online, and even led the name “Jollibee” to be the top Twitter trend nationwide:

 

Many were quick to release some inner turmoil:





Others had more sober interpretations:



Spoofs and memes were also par for the course:

Others, however, found the messaging of both videos a little sexist and troublesome:

The ads, according to Interaksyon, are part of a special Valentine’s series entitled “Kuwentong Jollibee”, and were scheduled to be released on succeeding days.

“Vow”, directed by Ianco dela Cruz, was slated for the 9th, while “Crush”, directed by Joel Ruiz, was slated for the 10th. The latter may have been released prematurely since it had already made the rounds the same day as “Crush”.  

The final video, “Date”, directed by Pepe Diokno, is slated for release on February 11. 

What do you think of the videos? Post about your feelings on publishing platform X– Rappler.com

 

 

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