Why are celebrities grabbing their ‘nuts’ on social media?

MANILA, Philippines – At this point, everybody you know has either done the #ALSIceBucketChallenge, or explained why they refuse to. Either way, the social media campaign has gone beyond just raising awareness of Amyotrophic lateral sclerosis (ALS). According to Forbes.com, it has also raised over $100 million for ALS research. 

If you’re tired of seeing people douse themselves in ice water, though, rest assured that a new campaign is gaining ground – and it’s a little more risqué than getting your shirt wet. 

The #FeelingNuts campaign, started by testicular cancer awareness movement Check One Two, is exactly what it sounds like. Netizens are challenged to take a photo or video of themselves grabbing their testicles (or, for women, at least where testicles would otherwise be), sharing it on social media, and tagging it with the hashtag #FeelingNuts.

Similar to the #ALSIceBucketChallenge, tagging other people to take their own photo is also encouraged. 

Celebrities hopped onto the #FeelingNuts challenge readily:

Would you take on the #FeelingNuts challenge? How do you think it compares to the #ALSIceBucketChallenge? Share your thoughts with us in the comments section below! – Rappler.com