SUMMARY
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Earth Hour co-founder Andy Ridley spent this year’s Earth Hour, a symbolic lights out for one hour globally, in Manila, which has topped participation of cities and municipalities of all countries in the world for the fourth year in a row. On March 31, 3 cities led the shutdown – Makati, Cebu and Davao. This year, a large part of the campaign pushed to take it beyond symbols with the social hashtag #BeyondEarthHour on social media. The “I Will if You Will” campaigns aimed to spread pledges among virtual and physical social networks.
Watch Rappler’s interview with Andy Ridley here and read more about this year’s numbers on Rappler.
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