MVP neutralizes new “threat” of social media and joins Twitter

It’s not new that Manuel Pangilinan is pursuing a convergence strategy, uniting his telecoms business with media.  MediaQuest Holdings, a subsidiary of PLDT’s Beneficial Trust Fund, now owns TV5, Cignal TV and parts of Philippine Daily Inquirer, Philippine Star and Business World.  Now he tackles a new “threat”: OTT or over-the-top content, which include social media like Facebook, Twitter and YouTube.  He says he wants to “merge telcos as a delivery system with OTT players as content providers.” He also says utlities Meralco and Maynilad will unveil a new prepaid metering service that can customize and recommend customer preferences.  At the same time, it will gather data about consumer behavior and habits for a new user analytics system.  He ended his speech to the IMMAP 2012 by announcing his new Twitter account parodying the hit song social media made popular, Call Me Maybe: “Hey, I just met you – and this is crazy. But here’s my Twitter, follow me, maybe?”

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