H&M keen on working with Asian suppliers

Rappler.com

This is AI generated summarization, which may have errors. For context, always refer to the full article.

BETTER COTTON. Major retailer H&M is keen on working with Asian suppliers to produce better cotton. Photo taken from the BCI website

The world’s second largest fashion retailer, Hennes & Mauritz AB (H&M), is looking for partners in Asia to help them produce sustainable cotton they can use for their garments. Through the Better Cotton Initiative (BCI), a partnership between the World Wide Fund for Nature (WWF) and major brands like H&M and Ikea, H&M Global Sustainability Manager Fredrik Rosenholm says they were able to reach cotton farmers and teach them to farm cotton, a water-wasting crop, with less pesticides and water. “Asia is very important to us. A lot of the production of the raw material, the cotton, is in Asia. A lot of the production facilities are in Asia. A lot of the future consumers are in Asia,” Rosenholm said.


Read the full story on
Rappler

Add a comment

Sort by

There are no comments yet. Add your comment to start the conversation.

Summarize this article with AI

How does this make you feel?

Loading
Download the Rappler App!