Will Twitter work as a media org?

Rappler.com

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Twitter is hiring a ‘head of news’ in its bid to be even more indispensable to global media. Guardian’s Michael Wolff asks, “Will it work?” The job description considers the microblogging site both being in the front end for news, a first responder, a first draft of the first draft of history, and as a back end, a dedicated pool of eyes and ears on the ground. Who will fill the new position will show how Twitter takes on the intersection of technology and news that has been, for about 20 years now, an awkward one. Wolff says tech companies tend to hire “hustlers, Hollywood types, or ambitious young men and women with a suck-up I-love-tech shingle.” He says the best bet is someone “seasoned enough to have worked for an actual news organization, but astute enough to have migrated into the new news space.” A wrong choice can put Twitter back to the roster of tech companies that have unhappily experimented with content, to just retreat to the safer ground of just being a “conduit for someone else’s stuff.”


Read more in the Guardian 

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