US President Barack Obama’s digital fundraising for the 2012 presidential race outperformed his online campaign in 2008. Obama raised $504 million online, up from $403 million in 2008. Total campaign funds are calculated to have reached $1 billion, breaking the 10-figure milestone for the first time in history. The breakthrough is credited to Obama’s small-dollar fundraising through email, social media, mobile and website during the final months of the race.
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