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MANILA, Philippines – Apple speaks to the heart in its latest ad for the iPad Air.
The ad, aired for the first time during the NFL playoff game between the San Francisco 49ers and the Carolina Panthers, features the voice of Robin Williams narrating lines from the 1989 film “Dead Poets Society.”
The ad shows how the iPad is used in different ways – a filmmaker capturing a breathtaking view, a hockey coach showing his player which direction to move, and a rock band writing and recording music.
Watch:
Below is the transcript of Robin Williams’ lines.
“We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering — these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love — these are what we stay alive for.
To quote from Whitman,
“O me, O life of the questions of these recurring.
Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life?
Answer: that you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse.”
“That the powerful play goes on, and you may contribute a verse.”
What will your verse be?”
– Rappler.com
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