About Celle Caballero
Celle has been immersed in traditional media for many years, spending the bulk of her working years in advertising agencies. She felt the need to learn the other side of the business, that’s why she decided to move to the client side and became Head of Media of United Laboratories’ Consumer Health Division.
Confident about facing other challenges in the industry, she then moved to an HFMCG (Hyper-Fast Moving Consumer Good) company, Globe Telecom (where demands are far greater than the pharma industry), also as Head of Media. There, her primary role was to ensure the efficiencies, effectiveness, and relevance of Globe’s media campaigns.
In her quest to learn something new and going full circle, in June 2016, Celle did sales at Scripps Network under Sky Cable Corporation. After 11 months, she moved to CNN Philippines (Nine Media Corporation) where she became Sales Head for 3 years before joining Rappler in November 2019.
Outside her corporate life, Celle serves as Ministry Head of their local church where she holds discipleship class weekly, on top of her mission work.
