Krista is part of the team that launched BrandRap, Rappler's award-winning section for branded content.
She has been writing and producing professionally since 2009 and her work has appeared on TV, print, radio, and online.
She graduated with a degree in Communication Arts from the University of the Philippines Los Baños. Her thesis, an anthology of short fiction, included two stories that have been published locally.
Her first "real" job was in TV production, where she learned to edit 30-second plugs and create monthly media strategies for a local cable channel. In 2011, she went freelance and became a pioneer writer and segment producer for two lifestyle and fashion-themed shows, Etcetera and ETC HQ. During this stint she also wrote and produced content for various TV commercials, magazines, radio ads, and events.