Marga Deona is a multimedia producer for Rappler.
As a child she lived in a house lined with shelves of books, magazines, vinyl records, and cassette tapes. Born and raised in a military household, Marga grew up preferring to isolate herself from external noises with a Walkman as she devoured novels and biographies instead of playing in the streets.
Words are her first love, music her second, and technology her third.
She studied Creative Writing in the Ateneo de Manila University, where she hoped to fulfil her quixotic dream of becoming a novelist. Life took an entirely different turn when she joined The GUIDON, where she learned that fact could be, at times, more scintillating than fiction.
Marga later on flitted back and forth PR and production work, having written segments for travel network Living Asia Channel and produced a radio show for the now-defunct rock station NU107. In 2008, she ventured into digital marketing. In the following years she helped mount presidential candidate Gilbert Teodoro’s bid and ran digital campaigns for Microsoft Philippines.
These days Marga works on platform strategy for Rappler's multimedia content. She bridges video production, social media, and SEO – constantly keeping abreast of the arbitrariness of digital algorithms and the volatility of human behavior online to help spur and sustain audience growth. She also writes and co-produces Rappler's daily newscast, weekly science show, and the occasional musician's profile in between.
Offline, Marga is a long-distance swimmer, spending most of her free time doing laps in the pool or – if she’s lucky – in the open sea. She was active in the Philippine triathlon scene prior to joining Rappler but traded the adrenaline rush of racing with that of breaking news. She is also a competitive martial artist, yet her daydreams are filled with arabesques, grand jetés, and pliés by the ballet barre.