Marga Deona

Marga Deona is a multimedia producer for Rappler.

As a child she lived in a house lined with shelves of books, magazines, vinyl records, and cassette tapes. Born and raised in a military household, Marga grew up preferring to isolate herself from external noises with a Walkman as she devoured novels and biographies instead of playing in the streets.

Words are her first love, music her second, and technology her third.

She studied Creative Writing in the Ateneo de Manila University, where she hoped to fulfil her quixotic dream of becoming a novelist. Life took an entirely different turn when she joined The GUIDON, where she learned that fact could be, at times, more scintillating than fiction.

Marga later on flitted back and forth PR and production work, having written segments for travel network Living Asia Channel and produced a radio show for the now-defunct rock station NU107. In 2008, she ventured into digital marketing. In the following years she helped mount presidential candidate Gilbert Teodoro’s bid and ran digital campaigns for Microsoft Philippines.

These days Marga works on platform strategy for Rappler's multimedia content. She bridges video production, social media, and SEO – constantly keeping abreast of the arbitrariness of digital algorithms and the volatility of human behavior online to help spur and sustain audience growth. She also writes and co-produces Rappler's daily newscast, weekly science show, and the occasional musician's profile in between.

Offline, Marga is a long-distance swimmer, spending most of her free time doing laps in the pool or – if she’s lucky – in the open sea. She was active in the Philippine triathlon scene prior to joining Rappler but traded the adrenaline rush of racing with that of breaking news. She is also a competitive martial artist, yet her daydreams are filled with arabesques, grand jetés, and pliés by the ballet barre.

May 2017
BLOG 12:09pm, May 31, 2017
How to quit smoking – for good

I quit smoking in February 2016 – almost 15 years after I bought my first pack. If I were to do the math, I could say that I've puffed half of my life away. What started out as an attempt to fit in ...

Apr 2017
ENTERTAINMENT NEWS 10:55pm, Apr 19, 2017
WATCH: 'I'm not allowed to speak in Filipino' – Sponge Cola vocalist

MANILA, Philippines – Singer-songwriter and Sponge Cola vocalist Yael Yuzon resorted to translating his band's song, "Jeepney," at the LG G6 launch at the SM Megamall Fashion Hall last Tuesday, ...

Jun 2016
PHILIPPINES 10:15pm, Jun 12, 2016
LISTEN: The Noynoy Aquino administration soundtrack

MANILA, Philippines – If outgoing president Benigno "Noynoy" Aquino III were to come up with a soundtrack summing up his 6-year term, it would be a mix of old and new songs, from the upbeat to the ...

Mar 2016
FASHION 02:28pm, Mar 28, 2016
Nikki Luna's empowering statement shirts from Human

MANILA, Philippines – For artist Nikki Luna, art is not a fragile masterpiece handled with utmost care. "You can step, play, lie down on my art," Luna says. And with her recent collaboration with ...

Jan 2016
MUSIC 12:23pm, Jan 14, 2016
WATCH: Musician Johnoy Danao talks about his Uber-driving experience

MANILA, Philippines – Many live music fans are accustomed to seeing folk singer-songwriter Johnoy Danao in gigs in and out of the metro – he's a very well-known figure in the performing circuit. ...

MUSIC 08:56pm, Jan 11, 2016
WATCH: 5 David Bowie covers from movie soundtracks, rock bands

MANILA, Philippines – The late David Bowie was a prolific songwriter, with a career spanning 4 decades. His Wikipedia discography lists 27 studio albums, 9 live albums, 46 compilation albums, 5 ...

Dec 2015
SPECIALS 11:22pm, Dec 23, 2015
WATCH: The 10 top Rappler videos of 2015 on YouTube

The year 2015 saw a significant spike in Rappler's video views, and as the year draws to a close, we look back at 10 of the most watched: 10. Duterte speech at MAD for Change, part 1 Running for ...

ENTERTAINMENT NEWS 02:03pm, Dec 11, 2015
WATCH: What's next for Kamikazee's Jay Contreras after emotional #HulingSayaw?

MANILA, Philippines – It was an evening of bittersweet emotions brimming to the surface, spilling over to create a charged, powerful atmosphere for Kamikazee's farewell show Huling Sayaw Thursday ...

Nov 2015
SOCIAL MEDIA 09:45pm, Nov 15, 2015
Embracing the future of broadcasting at APEC 2015

MANILA, Philippines – In the thick of discussions at the Asia-Pacific Economic Cooperation (APEC) about the future of the global economy, we at Rappler have taken the liberty to dabble into the ...

Oct 2015
MOVEPH 06:03pm, Oct 21, 2015
Miss Possibilities: Where every girl gets a crown

MANILA, Philippines – In a country infatuated with beauty pageants, there is one where there are no leggy buxoms on parade, and winning a swimsuit or long gown contest is not a requirement. On one ...