Truth Central is McCann WorldGroup's global thought leadership unit. We exist to create original research that can help shape and grow our clients' businesses. We create a blindingly fresh report every three months, dedicating our minds to unearthing unique truth. Each study covers 20+ markets so we can give you a truly global view. Get in tough if you'd like to learn more about how we can apply our learning to your business.
MANILA, Philippines — The millennials – also known as Generation Y, the YOLO generation, or those born between 1981 and 2000 – are taking over.
By 2025, millennials are estimated to account for 72% ...
Welcome to Rappler, a social news network where stories inspire community engagement and digitally fuelled actions for social change. Rappler comes from the root words "rap" (to discuss) + "ripple" (to make waves).