Truth Central is McCann WorldGroup's global thought leadership unit. We exist to create original research that can help shape and grow our clients' businesses. We create a blindingly fresh report every three months, dedicating our minds to unearthing unique truth. Each study covers 20+ markets so we can give you a truly global view. Get in tough if you'd like to learn more about how we can apply our learning to your business.
Oct 2016
03:11pm, Oct 26, 2016 TRAVEL, FOOD AND LIFESTYLE
Truth about the youth: The difference of the Filipino millennial

MANILA, Philippines — The millennials – also known as Generation Y, the YOLO generation, or those born between 1981 and 2000 – are taking over. By 2025, millennials are estimated to account for 72% ...