MANILA, Philippines – Today’s business landscape is undergoing a major shift. More and more, businesses big and small are going digital in order to grow and touch base with an increasingly tech savvy market.
Going digital opens up a whole new playing field where small businesses can compete in the big leagues. For example, social media accounts handled well can rival even the best PR campaigns. An e-commerce site can attract more customers than a franchise of stores.
The very first #BeTheBoss Awards was a new kind of initiative that capitalized on this change – a social media crowd-sourced search to recognize next generation entrepreneurs at the forefront of the digital shift. These business owners have made great strides by going digital and are on their way to bigger things.
The competition was tight – over 500 nominations poured in from across the country to compete for the final spots. The public voting came down to 15 strong contenders. A panel of industry leaders and the public’s votes determined the winners across 5 categories:
- Boss for E-Commerce
- Boss for Social Media
- Boss for Customer Service
- Boss for Social Responsibility
- Boss for Mobile Readiness
The awards night took place on October 28, 2015 at the Palace Pool Club in Bonifacio Global City. Check out our live stream and live blog to find out who won! – Rappler.com