Financial comparisons made easy with GoBear

MANILA, Philippines – Have you ever heard of the paradox of choice? It’s the concept that having more options doesn’t always make it easier to choose. In fact, it may even lead to a sort of “paralysis,” where you’re so overwhelmed by the options before you that you end up choosing nothing at all. 

This is one concept that explains the financial literacy paralysis that many Filipinos experience. Because of the sheer mass of products in the market, the slew of promotions, special offers, claims, and the lack of access to information, picking out the best is a difficult task.  Here is where GoBear comes in.

GoBear is Asia’s first and only metasearch engine for insurance and banking services. The fintech startup launched in the Philippines last July 14, 2016, following successful operations in Singapore, Thailand and Malaysia. The website houses all the relevant information of financial products credit cards, travel insurance, and personal loans, so that you can compare them side by side in one single screen.

While Go Bear does partner with banks and insurers to provide accurate details, it does not promote any of the products they offer. GoBear takes pride in being unbiased, simple to use, and transparent by offering consumers the best deals.

“Consumers deserve the freedom to be able to make decisions for themselves, especially when it comes to money matters. What users need is a tool that will help them weight options in a completely transparent, quick, and understandable way,” says GoBear CEO and Founder, Andre Hesselink. “We, at GoBear, hope that the brand can be an enabler towards increased financial literacy and responsibility.” 

In order to send this message, they chose celebrity couple Drew Arellano and Iya Villania-Arellano – the soon to be family of three – as GoBear’s influencers.

“People are either scared or uninterested to buy financial products because there is little to no information available,” says GoBear Country Manager, Rommel Torres. “GoBear creates a level playing field for both banks and consumers by giving free and unbiased access to those details necessary for you to make a decision. I’m looking forward and I am very positive that Filipinos will appreciate GoBear.”

Independence and financial literacy is the end goal. Filipinos tend to be wary of financial products like credit cards and travel insurance. If they need extra money, they’ll turn to family for a loan. But to be financially literate and independent is one welcome change.

Here’s the chance to make your own informed choice. If you’re looking to make that next big step, visit GoBear Philippines and look through the many options for travel insurance, credit cards, personal loans. – Rappler.com