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Lazada to hold 2-day MegaCon for online sellers

Lazada to hold 2-day MegaCon for online sellers
Interested? Sign up and save the dates on October 27 & 28

Editor’s note: To help prepare sellers for the year-end “mega day sales,” Lazada will mount MegaCon, a free e-commerce conference. Below is its press release.

Leading eCommerce platform Lazada presents MegaCon, a free 2-day seller conference happening on October 27 and 28, 2021. The event aims to teach online sellers effective e-commerce and digital marketing strategies, arming them with the knowledge they need to drive their businesses to success during the biggest year-end online sales, 11.11 and 12.12.

Day 1 of MegaCon features a seller conference highlighting the long-term impact of Mega Sale Days on online businesses, and the various Lazada tools available for sellers to maximize their presence and build better awareness during these special sale events. Sellers can tune in to keynote presentations such as “How to Improve Your Well-Being, Mental Resilience, and Productivity during Pandemic” by Cat Triviño, Mindnation’s chief marketing officer; and “May Forever Ba ang Reseller: Pivoting from a Reseller to One’s Own Brand” by Joel Santos, Thames International president.

Combining education with entertaining experiences, sellers can also enjoy performances by P-pop sensation Alamat and OPM pop-rock legends Moonstar88, play online games inspired by worldwide hit series Squid Game, join the Seventeen TikTok Dance Challenge, and participate in the winner-takes-all Mega Quiz Bee for a chance to win an Apple MacBook Pro!

Hosted by award-winning standup comic Alex Calleja, Day 1 of MegaCon is exclusive to registered Lazada sellers. Start your Lazada seller journey by signing up today at

DAY 1. Stand-up comic Alex Calleja will host, while Moonstar88 and Alamat are slated to perform.

Lazada University Conference 2.0 (LazUCon) headlines day 2 of MegaCon, with the whole day session open to the public. Co-presented by Certified Digital Marketer, LazUCon is the biggest e-commerce learning event in the Philippines, with over 20,000 online sellers and aspiring entrepreneurs participating during the first installment in February 2021.

LazUCon 2.0 features the following industry experts who will provide key strategies, best practices, and case studies on how sellers can succeed on their Mega Sale Days on Lazada:

  • “Creating Strategies on Prospecting Customers” by Shayne Madamba, Havas Media Ortega’s chief digital officer
  • “Strategies on Driving Incremental Revenue” by Ash Mandhyan, ByteDance Philippines’ head of agency
  • “Hidden Opportunities in Changes in Retail” by Jason Cruz, ADA Asia Philippines’ head of business development
  • “Media Consumption Habits of Target Audiences” by Miko David, David & Golyat’s president and co-founder

To round up these powerful presentations, key personnel from Lazada’s regional headquarters will talk about the following:

  • “Lazada University Philippines’ Best in Class Training Program and Learner Experience” by Cheryl Theo, Lazada University’s regional head
  • “Strategizing Your Business Goals with the Help of Lazada Insider” by Chen Zan, regional strategy lead
  • “The Benefits of Lifelong Learning for Lazada Sellers” by Brian Liu, regional head of learning and organization development

Tune in to LazUCon 2.0 on October 28, 2021 at

DAY 2. Local industry experts and Lazada’s regional leaders will grace the LazUCon.

Lazada Philippines also recently celebrated its 3rd annual Lazada Awards, highlighting the stories of its top brands and sellers who conquered the odds this year to grow their online businesses and lead in their respective categories.

The awards recognized 34 winners and 136 nominees, including 2 inductees to the Lazada Awards Hall of Fame, in an elegant, Hollywood-gala-inspired online ceremony hosted by KC Montero and Bianca Valerio.

LAZADA AWARDS. Relive the highlights of this year’s ceremony.

For more information on Lazada Awards, visit –