corporate social responsibility

MAPFRE Insurance launches ‘We’ll Take Care of It’ campaign

MAPFRE Insurance launches ‘We’ll Take Care of It’ campaign
Donors who will purchase the SOS Care Cards will get insurance coverage and be able to help children in need

[Editor’s Note: During this pandemic, MAPFRE Insurance focuses on helping the most number of people. Through the SOS Care Cards under the “We’ll Take Care of It” campaign, donors will be able to help the children in SOS Children’s Villages and also purchase their own insurance package. Below is their press release.]

Past its 5-month mark, the COVID-19 pandemic has upended individuals and their families – their career, businesses, and even properties. From a global perspective, this has kept people from viable solutions to keep afloat and made it more difficult for them to find ways to protect their assets and uphold their financial stability.

In the Philippines, MAPFRE Insurance, a non-life insurance company offering general insurance products for optimum financial protection and risk management, stretches the efficacy of their newest campaign, dubbed “We’ll Take Care of It,” by instilling ways they can help Filipinos in these extraordinary times.

Social and sustainable initiatives

Going beyond and taking their services another mile, MAPFRE Insurance continues to reach out to its market in need of concrete solutions by promoting ways to “Help and Protect” Filipinos through their home, car, business, travel, and personal accident insurance plans. 

As a response to Filipino’s needs, the company has been actively involved in collaborative corporate social responsibility (CSR) projects such as its partnership with SOS Children’s Villages.

SOS Children’s Villages is one of the Philippines’ largest non-governmental organizations (NGO) that supports vulnerable children and subsists on a clear vision, “Children who have lost parental care find a home at SOS Children’s Villages, [being] the home that provides a normal family environment for orphaned, abandoned, and neglected Filipino children.” The NGO currently has eight Children’s Villages in the Philippines, home to 1,000 children and young adults in 96 family houses. 

“In these trying times, we believe that what it takes to stand the test of this life-altering event in this generation is to provide them a space wherein they can express themselves and their aspirations even in a small piece of canvas. Through our ‘We’ll Take Care of It Campaign’ and partnership with SOS Children’s Village, we continue to stir up the gifts of these young people while allowing others, our donors and clients, to patronize their artworks and give back to those who they take care of and those who are closest to them,” says Tirso Abad., MAPRE Insurance’s President and CEO. 

MAPFRE Insurance launches 'We’ll Take Care of It' campaign
SOS CARE CARDS. Sample of the Care Cards from the MAPFRE Insurance’s and SOS Children’s Villages partnership.

SOS Children’s Villages is concentrating their efforts on the noble cause of the SOS Care Cards, an innovative care package that individuals or institutions may purchase to make a difference to the SOS children. SOS Care Cards were conceptualized to tie in with MAPFRE’s commitment to take care of those that matter. Through the program, donors will be able to provide necessary goods such as food and hygiene kits to the children while enjoying the benefits of the ‘Personal Accident’ insurance and Mediphone services. With enough reach, the partnership has set goals to raise P81 million in donations. This could help sustain the organization’s programs for the children and support its fundraising efforts.

The Care Cards are segregated into two categories: The Individual Care package and The Corporate Care package. The prices aggregated in The Individual package are marketed for a minimum of P800 (pack of 3 cards) and a maximum of P2,500 (pack of 12 cards) while The Corporate package is marketed for a minimum of PHP8,000  (pack of 30 cards) and a maximum of P25,000 (pack of 120 cards). 

“What makes this partnership with MAPFRE Insurance unique is that it brings out the best in our children through art. It empowers them to know that their craft can reach thousands of people and be used to show love and care for other people. Touching lives through our children’s arts – this reminds us about why continue doing what we do here in the Village.” says SOS Fund Development and Communications Director, Mr. Eduardo Uy Jr.

As the world continues to deep dive into the unknown future, quantifiable uncertainties exist for people and businesses but MAPFRE Insurance will be there to affirm the Filipinos that, “We’ll take care of it.”  –

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MAPFRE Insurance

MAPFRE Insurance is a multinational, non-life insurance company that offers optimum financial protection and risk management for more than 85 years.