food and beverage industry

Thousands win instant GCash prizes with San Miguel Beer Oktoberfest’s under-the-crown promo

Thousands win instant GCash prizes with San Miguel Beer Oktoberfest’s under-the-crown promo
A bottle might win you up to P5,000

Editor’s note: The Oktoberfest festivities continue as San Miguel Brewery’s (SMB) cash promo runs until the end of the year. Below is its press release.

The country’s top beer producer San Miguel Brewery Inc. (SMB) keeps the beer flowing and the surprises rolling through Oktoberfest. In place of the usual festivities, SMB serves up a different kind of delight this year with what’s inside its bottles and what can be found under its crowns.

As revelers celebrate this global beer festival, SMB offers added thrills to drinkers with its INSTANT GCASH PANALO NG SAN MIGUEL BEER OKTOBERFEST under-the-crown promo. With up to P100 million in GCash prizes to be given away, over 70,000 thousand drinkers nationwide have already won by simply enjoying their favorite bottles of San Miguel Beer and checking under its crowns. 

“Na-excite ako sa promo kasi baka po manalo,” said P1,000 GCash prize winner Cherry Lou Maymiero of Pinili, Ilocos Norte. “‘Nung nalaman ko na P1,000 ‘yung (napanalunan), masayang-masaya ako. Gagamitin namin ito pambayad ng kuryente.” 

Beer lovers can enjoy their favorite brews and get a chance to win instantly in just five easy steps – BUY, LOOK, SCAN, TYPE, and WIN.

“Nakita ko ‘yung [poster] kung paano ang gagawin. Sinundan ko lang. Pinasok ko yung GCash [account number] pati yung promo code, tapos na-claim ko na yung premyo. Ayun, nanalo ako ng P5,000. Masaya kasi makaka-inom na ulit!” said P5,000 GCash prize winner Jhay R Cahilig of Tondo, Manila.

1) BUY any of the following San Miguel Beer in bottles – San Miguel Pale Pilsen (320ml and  1L), San Mig Light (330ml), Red Horse Beer (330ml, 500ml, and 1L), San Miguel Flavored Beer Apple, Lemon, or Lychee (330ml), San Mig Zero (330ml), and Gold Eagle Beer (330ml and 1L). 2) LOOK for a printed 8-character alphanumeric code under the crown. If there’s a code, the crown is a sure winner. 3) SCAN the QR Code printed on posters and posted on San Miguel  Oktoberfest social media pages to open the GCash – Oktoberfest promo page ( 4) TYPE the GCash account number and the exact code found under the crown and click on the reward button to claim your prize. 5) WIN cash rewards of up to Php5,000 credited real time by San Miguel Oktoberfest.

Don’t throw away those crowns. Stop, look, and get ready for a chance to join the thousands of drinkers who have already won prizes by simply looking under the crowns of their favorite San Miguel Beers. “Sinubukan ko lang ‘yung promo, at totoo nga siya. Kaya nag-ipon na ako ng mga tansan,” shared Marianie Araneta of Malate, Manila who won P5,000 worth of GCash prizes. “Sobrang saya ko. Nagtatatalon ako sa saya!”

Winners can use rewards at the nearest store accepting GCash to buy anything, including more San Miguel Beer. “Para sa mga gustong uminom ng San Miguel Beer, try lang ng try. Hindi kayo talo kasi masarap ang beer tapos magkaka-premyo pa kayo kung makakuha kayo ng [tansan na may code],” Cahilig shared. “Naka-inom ka na, may chance ka pang manalo!”

BUY, LOOK, SCAN, TYPE, and WIN with INSTANT GCASH PANALO NG SAN MIGUEL BEER OKTOBERFEST. Promo is available in areas where allowed.

For more promos and updates, like and follow San Miguel Oktoberfest on Facebook (

Promo runs from September 1 to December 31, 2021. Per DOH-FDA-CFRR Permit no. 0424 Series of 2021.

For 18 years old and above.

Drink responsibly.

ASC Ref Code S153P112421SS

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San Miguel Pale Pilsen

A pale, golden lager with a world-renowned full-bodied flavor. Considered by beer drinkers to be the original and iconic Filipino beer. Its alcohol content is 4% by weight or 5% by volume.