Philippine economy

How’s your economic readiness in the next normal?

How’s your economic readiness in the next normal?
Here's an opportunity to ask industry leaders the toughest marketing questions

[Editor’s note: The Internet and Mobile Marketing Association of the Philippines (IMMAP) is launching its first-ever “Web Wednesday Premium.” It will be a three-part series featuring C-level industry experts to talk about business readiness in the next normal. Below is their press release.]

For those who have been following the webinar series Web Wednesdays for the latest in digital trends, it is time to make the experience more worthwhile by taking part in C-level discussions and learning first-hand from top marketing leaders. 

Industry experts and executives from leading brands McDonald’s Philippines, Cebu Pacific, Metrobank, Globe Telecom, Alliance Global Group, MullenLowe Philippines, and Publicis Groupe Philippines are prepping to answer the toughest questions on marketing in the first-ever IMMAP Web Wednesdays Premium, a three-part series featuring C-level speakers to present a cross-industry point of view on business readiness in the next normal. 

In partnership with ABS-CBN, Certified Digital Marketer (CDM), and Future Proof, this special edition of Web Wednesdays will happen on August 12, 19, and 26 from 6 – 7:30 pm. All three webinars will be hosted by Leigh Reyes, Chief Product Consultant of MullenLowe Philippines.

The first webinar on August 12 will be a deep dive into the topic “CMOs: Reimagine Your Marketing.” It will have Chief Marketing Officer (CMO) Digs Dimagiba of Metrobank; and Cebu Pacific’s Candice Iyog, VP for Marketing and Customer Experience as guest speakers. 

The C-level conversations are expected to tackle trending consumer behaviors, upskilling for marketers and leaders, and what’s next for the economy and various business sectors.

On August 19, the second part of Web Wednesdays Premium will put the eCommerce sector in the spotlight with an exciting take on “Reimagine Your Selling Process Offline to Online.” This webinar will have onboard two CEOs and innovation leaders: Globe Telecom’s Ernest Cu and Alliance Global’s Kevin Tan. This session will touch on trending topics that involve consumer spending, eCommerce opportunities, and the massive shift to everything digital as prompted by the current crisis.

Capping the three-part webinar series on August 26 is an in-depth discussion on the topic “Reimagine Your Products and Services” with Managing Director of McDonald’s Philippines Margot Torres and Publicis Groupe Philippines CEO Ken Lingan. In this last edition of Web Wednesdays, Margot and Ken will provide an interesting outlook on the digital economy while walking viewers through the shift in strategies, people, processes, and technology brought by the impact of the industry’s digital transformation. 

Early Bird rates for Web Wednesdays Premium are available. You can avail of the three sessions at P 1,995. This includes access to the three Live Premium Webinars; access to Web Wednesdays content library, inclusive of six videos on trending digital topics (digital media, eCommerce, analytics, content, and digital strategy); and certification from IMMAP plus CDM program. 

The basic rate per session is P 995 inclusive of access to the Live Premium Webinar, live Q&A opportunity, and certification from IMMAP plus CDM program. Regular package rates are P 3,500 for three Live Premium Webinars and Php1,500 for one Live Premium Webinar.

IMMAP members automatically get a buy 1 take 1 on tickets upon signing up to Web Wednesdays Premium. For non-members, corporate rates are available at 50% off the current price for 20 tickets and above.

Register now on by clicking this link. Avail of the Early Bird rates before the promo ends soon. –