Purpose powered by knowledge: Globe, Rappler launch #PHVote partnership
MANILA, Philippines – On Friday, December 4, Globe’s Chairman and CEO Ernest Cu, Ayala Corporation’s Chairman and CEO Jaime Zobel de Ayala, and Rappler’s CEO Maria Ressa announced an exciting, upcoming partnership between Globe and Rappler.
In the coming months, the telco provider will power #PHVote, Rappler’s ongoing campaign for the 2016 Philippine elections.
Cu opened the program by highlighting Globe’s edge as a socially connected company. “We want to lend some of that capability to enable Rappler to do more things with #PHVote than we’re able to do in the last election,” he said.
“I can’t think of two better brands that symbolize the future of the Philippines coming together,” JAZA added.
The bigger picture
Next year’s elections will be a game changer in many ways, and the three corporate leaders stressed the need to shift perspectives and to look at the bigger picture.
“We’re changing as a country,” JAZA said. He pointed out that, in the past couple of years, positive public sentiments towards the current administration contributed to the country’s ongoing strong economic performance. “I’m proud of the direction where the PH is going... it’s a great time for the country to move up on a new level,” he added. Connectivity would play a big role in enabling every individual to avail of that growth.
“Development in this country cannot move forward without you,” Ressa told the audience. The next president will spell the future of the country in the next 6 years onward. How will each voter know which leader to choose? The challenge, according to Ressa, is to disrupt the process of decision-making through technology and communication.
Ressa recalled the recent story of Mary Jane Veloso, the Filipina who was sentenced to death row in Indonesia. Days before the date of her execution, Rappler and Change.org launched a social media campaign to petition for her life, and the hashtag #SaveMaryJane trended worldwide. Jokowi postponed Veloso’s execution. To this day, Mary Jane lives, as negotiators continue to appeal for her clemency.
“If we can collectively act, we can change the world,” Ressa said.
Technology and nation-building
As one of the leading network providers in the country, Globe has continuously fulfilled its vision to keep people connected: first, through call and text, then, through the Internet. Now, with Globe’s subscriber base hitting the 50 million mark, the company wants to give more Filipinos better opportunities to harness the power of the web.
One of Globe’s latest innovations is Mynt, an initiative that aims to provide financial services previously not available to most Filipinos, such as wireless payments, consumer loans, and micro-financing. Cu believes that disrupting the way Filipinos access information and use basic services would benefit both businesses and consumers.
Another focus of the company is to improve the speed and reliability of its connections. “Mobile is not enough; people have an insatiable need for capacity and speed,” Cu said. He assured the audience that Globe is doing its best to serve these needs in the near future.
“This company can be a major catalyst to move forward,” JAZA said.
Globe shares Rappler’s vision of empowering all Filipinos to act towards their development – whether it’s through enhancing their day-to-day relationships, or deciding who the next President will be. “A better way to make informed decisions is what we’re after,” Cu said.
“Now, many people think social media is the truth, but half of it is not really true,” Cu said as an example. Globe aims to work with Rappler in sharing credible information about the nation’s leader-hopefuls. Spreading knowledge, powered by purpose, would create meaningful change.
“We spent the last 10 to 15 years building a great mobile network, but now we have to go beyond that,” JAZA stressed. For him, the challenge now lies beyond comparing ourselves with our collective past: it’s time to raise the benchmark globally. “We now have a more transparent world... only by putting ourselves in a broader picture will we know where we’re strong and where we’re weak,” he said.
“I’d like a decisive kind of government,” Cu said, when asked about what kind of leader he wants.
For JAZA, the next leader should be able to combine good character with strong willpower: “Be bold, take the big steps. We can now afford to,” he said.
The public forum ended with Ressa, JAZA, and Cu committing to work together to lead innovation for the upcoming elections.
“Hopefully we can work together to get the leader we want... and the leader we deserve,” Ressa said. – Rappler.com