MANILA, Philippines – Earlier this year, the Nielsen Consumer and Media View survey revealed a disconnect between what Filipinos want to achieve financially and what they are actually doing.
According to the survey, 7 out of 10 Filipinos think that money is the best measure of success, yet 6 out of 10 don’t own any financial product aside from a bank account. 85% also said it’s important to invest in the future for their needs, yet only 2% of Filipinos have any form of investment.
A separate survey by the Social Weather Stations (SWS) also found that 9 out of 10 Filipinos experienced financial shortage in the past year.
All these, according to Mylene Daez-Lopa, Chief Marketing Officer of Sun Life of Canada (Philippines), Inc., pushed Sun Life to launch the Money for Life Campaign.
Money for Life is a comprehensive and customizable financial planning program that will help anyone have sufficient funds, no matter where life takes him and whatever life stage he may be in.
“The campaign is meant to encourage people to take action, consult with an advisor, [and] create a plan towards a brighter future,” Daez-Lopa said during the Money for Life press conference held last July 22, Friday, at the 9501 Restaurant in ELJ Building, Quezon City. “Money for Life is not a product but a way to create a financial plan so that everybody can be assured that they will have money as they go through life.”
When it comes to ensuring that you have money for life, the best time to start will always be now, no matter which life stage you currently are in.
Sun Life unveiled 4 celebrity brand ambassadors for this campaign, all of whom have actually been their clients for years: longtime Sun Life Financial brand ambassador Piolo Pascual, Matteo Guidicelli, Judy Ann Santos-Agoncillo, and former ABS-CBN Chief Executive Officer Charo Santos-Concio, who each represent the following life stages: preparing ahead, starting to gain independence, moving up, and leaving a legacy, respectively.
Santos-Agoncillo’s personal relationship with Sun Life started back when she was one of the lead stars of the iconic ‘90s TV drama series Mara Clara. Even then, she was already aware that investing could protect her against the unpredictability of the showbiz industry. She chose Sun Life mainly due to the company’s worldwide presence.
Now that she is a mother, the actress finds that her financial habits have changed dramatically. While she still does make time for her husband Ryan and for herself, giving her kids only the best for a bright future has now become her utmost priority.
In retrospect, Santos-Agoncillo believes that her decision to invest early for her future made her “fearless… [because] I was thinking of a brighter future.”
Meanwhile, Pascual expressed his excitement over having 3 new ambassadors who are also from the same network as he is.
A practical man, Pascual started investing for his future as soon as he started working.
“I was reminded of my policies with Sun Life and it’s comforting to know that when you start young and you don’t think about it, you realize 20 years from now, you’re safe and secure,” he said.
With his son Iñigo, also a Sun Life endorser, now dabbling in showbiz and earning his own money, Pascual rests easy and focuses on his own health and well-being. He lives an active lifestyle and participates in various sports.
One way the actor takes care of his health is through availing Sun Fit and Well, a new and comprehensive critical ailments product from Sun Life. Sun Fit and Well covers prevention, diagnosis, treatment, and rehabilitation.
Guidicelli and Santos-Concio were not present during the launch, but in separate video messages, both expressed enthusiasm to be Sun Life ambassadors and to help inspire other people to invest for their own future .
Pascual, Santos-Agoncillo, Guidicelli, and Santos-Concio all star in Sun Life’s latest TV advertisement.
Financial advice from Piolo and Juday
Arguably two of the best examples of success in the entertainment industry, Pascual and Santos-Agoncillo are more than qualified to dish out financial advice for others who are currently in the same life stage as they are.
“You have to be practical. You have to secure the future. No matter where you are in life, it’s important for us to know the kind of business that we are in and that we have a certain percentage of our income that goes to your policy, that goes to your future,” Pascual said.
For her part, Santos-Agoncillo said, “It’s never too late to start. It’s never too late to get insurance. It’s better to, you know, secure yourself with a very good financial advisor, secure your life.
“‘Yung pera mo, panandalian lang ‘yan, eh. Kung hindi mo siya ise-secure sa magandang insurance company, it will all go down the drain (Money is temporary. If you will not invest it with a good insurance company, it will go down the drain.) The younger you start, the better because the earlier you’ll be able to enjoy all these things when you get older. The lifestyle that you wished for yourself, when you get older you’ll be able to enjoy it,” she said. – Rappler.com
Graphic by Ernest Fiestan.