Editor’s note: Collab 2021 is a 360-degree-view web conference with a lineup of e-commerce experts. Learn more in their press release below.

The Philippine Association of National Advertisers (PANA), in partnership with the Certified Digital Marketer Program (CDM Program), will hold the first-ever Collab 2021 web conference on April 20 at 4 pm, with the theme of e-commerce and collaboration.

Touted as a 360-degree-view web conference, the event will feature a lecture on the new e-commerce landscape and trends, elevator pitches on collaboration from expert guests, and in-depth panel discussions covering topics such as e-commerce marketing, consumer behaviors, product innovations, and operations. 

The event will bring together a powerhouse line-up of subject matter experts, representing different areas of the e-commerce value chain: 

• Arthur Pena, group director for Media for P&G, responsible for the FMCG brand’s e-commerce initiatives
• Daniel Lim, vice president of SM Investments Corporation, who currently spearheads SM Malls Online, the omnichannel e-commerce arm of SM Malls
• Chad Sotelo, general manager of Electrolux, who held previous stints at Samsung, L’Oreal, and P&G
• Steve Sy, CEO of Great Deals – a full-suite e-commerce enabler working with the largest brands in the country
• Neil Trinidad, country CMO of Lazada Philippines, with over 16 years of experience across FMCG (Unilever) and Tech (Google)
• Jeff Saez, chairman and president of Nuworks – an innovations agency that created Nuworks Commerce in 2020 to meet rising e-commerce demand
• Ash Mandhyan, CEO of Quanta Digital, who has over 10 years of experience in e-commerce, working for Facebook, Lazada, iProspect, and SM Prime Holdings

The session will be moderated by PANA board director, Maye Yao Co Say, who is also the COO of Richwell Philippines.

Partnerships are key to progress

The COVID-19 pandemic has spurred a boom in e-commerce adoption in the country, which still continues to rise. A study conducted by VISA in October 2020 showed that 52% of Filipinos shopped online for the first time during the pandemic.

“E-commerce is now at the center of opportunities,” said Hans Roxas-Chua, president of CDM. “But to keep up with this increasing demand, businesses need to build new strengths and capabilities, which can be accelerated with the help of partners. Brands, agencies, and solutions providers need to come together because our collective growth depends on the strength of this e-commerce ecosystem we are building,” he added.

Over 300 delegates will be joining Collab 2021, where they can directly answer questions to the speakers throughout the event. 

Collab 2021 is made possible by the support of its Gold Sponsors: PMFTC and Locad. Special thanks go to Nuworks and Future Proof PH, the marketing and sales partner of the event, and its media partners, adobo Magazine, The Philippine Star, BusinessWorld, 96.3 Easy Rock, Philippine Daily Inquirer and Inquirer Mobile, CNN Philippines, Inquirer.NET, DOOH, and Rappler.

For more information about the event and to see the full agenda,  visit https://collab2021.futureproof.ph – Rappler.com