MANILA, Philippines – It doesn’t seem too long ago when starting a small business required having lots of capital and acquiring an actual brick-and-mortar store.
These days, you can start a business from the comfort of your own home, with a cellphone in hand and the Internet as your marketplace.
If you want to reach your audience fast, you need to be online. Your current and future customers are browsing e-commerce sites, asking questions via Facebook pages, and posting reviews on forums and blogs.
“Digital first” is the new norm for business. That’s why incumbents – those who have established their business in the past 15 or 20 years – are swiftly being overtaken by younger, more aggressive disruptors who have the latest technology at their disposal.
But disruptors won’t stay in the lead for very long. Soon, a new generation of disruptive businesses with even better technology will catch up with them. In order to survive, an entrepreneur must learn to evolve fast – and constantly.
Future-proofing your business is vital if you want longevity. You cannot predict what the landscape will be like in the next 3 years, but you can prepare to weather the unexpected. All you need is the right mindset. – Rappler.com
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